To support the market launch of the new Curapox – BE YOU toothpaste product line, we developed Instagram and Facebook filters. The advantage of the filters is that users can use them immediately without downloading and installing an application, by clicking on a banner ad seen on the web or after scanning a QR code.

BE YOU toothpastes have six flavors and six characters, so it was obvious to find out the users’ opinions and moods in a question-and-answer form. Answers could be given by tilting the head left and right, at the end of which the toothpaste that best suited the user appeared. Different foreground and background animations were developed for the six types of toothpaste, which users could already seen from the advertising campaign. In addition to the 3D toothpaste animation, we also colored the user’s mouth to the appropriate color, so personalized photos and videos could be posted.

Read the QR code to try out the filter, or on mobile click HERE