# ARworks

> A Budapest-based development and 3D studio that has been building VR, AR, 3D, AI, web and mobile solutions for business since 2011, for Hungarian and international clients.

ARworks (spelling variants: ARworks Kft., AR works) is based in Budapest, Hungary, and was founded by Szabolcs Budaházy. It works in Hungarian and English, with clients in Hungary, Europe and the Middle East. The only official website is https://arworks.hu (the former arworks.com redirects there). Projects run within one team from concept and 3D content through development to on-site installation and operation.

## Key facts

- Brand name: ARworks
- Founded: 2011
- Founder: Szabolcs Budaházy
- Registered office: 1012 Budapest, Várfok utca 3–5.
- Mailing address and office: 1053 Budapest, Királyi Pál utca 18.
- Area of operation: Hungary, Europe and several countries in the Middle East
- Languages: Hungarian, English
- Contact: szbudahazy@arworks.com · +36 30 99 00 336 · https://arworks.hu/en/start-a-project
- Published projects: 183

## Services

- VR and MR development
- AR development
- AI integration and AI assistants
- 3D modeling and animation
- Touchscreen and kiosk applications
- Web and WebXR development
- Native and cross-platform mobile apps
- Hardware integration, on-site installation and operation

## Service models

- Custom development — classic, Vibe Coding (AI-assisted) or hybrid methods
- Adaptable platform — an existing ARworks technology base, quickly customized
- Ready-made software — an application rolled out with minimal configuration
- https://arworks.hu/en/services

## Proprietary platforms

- TouchAI — AI-based multimedia knowledge and customer service platform for touchscreens and kiosks
- VRAI — VR training platform with an AI instructor, LMS and SCORM integration
- BookAI — makes publications and training materials searchable, listenable and answerable
- TABlog — digital visitor registration system
- Fire safety VR training — ready-made, customizable VR training system

## Solution types

Every solution type has its own page (definition, when to use it, benefits, limitations, typical features, project examples, FAQ).

- [Training apps](https://arworks.hu/en/solutions/training-apps)
- [Exhibition & Event Solutions](https://arworks.hu/en/solutions/exhibition-solutions): Digital exhibition and event experiences that present products, services or company knowledge in a visual, quick-to-use format — through touchscreens, VR, AR or AI-assisted interfaces.
- [Promotional Activations](https://arworks.hu/en/solutions/promotional-activations): Digital campaign experiences that invite audiences to do more than view a message: they interact with it through mobile, social, browser-based or on-site AR and VR experiences designed for active participation.
- [Games & Gamification](https://arworks.hu/en/solutions/games-gamification): Digital experiences built around game mechanics that use tasks, points, challenges and feedback to encourage participation — at events, in learning or across longer engagement programmes.
- [Digital Assistants](https://arworks.hu/en/solutions/digital-assistants): Conversational digital agents that answer questions, provide guidance or lead users through a process in text, voice or as a 3D character. The focus here is the interaction between the user and the assistant.
- [AI Knowledge Systems](https://arworks.hu/en/solutions/ai-knowledge-systems): AI systems that turn company documents, manuals and learning materials into searchable, queryable and reusable knowledge. The central value is managing and applying the knowledge itself rather than presenting it through a digital character.
- [Configurators](https://arworks.hu/en/solutions/configurators): Interactive systems in which users assemble product or space variants and see the result immediately in 3D. The primary focus is configuring the offer itself, rather than supporting the salesperson's complete workflow.
- [Sales Systems](https://arworks.hu/en/solutions/sales-systems): Digital tools that support the salesperson's workflow: consistent product presentation, structured conversations, data capture and connections to the wider sales process. A configurator can be one module, but it is not the whole system.
- [Museum & Education Apps](https://arworks.hu/en/solutions/museum-education-apps): Digital experiences that support understanding through discovery, interaction and visual reconstruction. Content can appear on touchscreens, mobile devices, in AR or VR, or through a digital guide.
- [Mobile & Web Apps](https://arworks.hu/en/solutions/mobile-web-apps): Custom mobile and web applications for requirements driven by specific business logic, content or user journeys rather than an off-the-shelf platform. Delivery can be a downloadable app or an experience available instantly in the browser.

## Sectors

- [FMCG & Retail](https://arworks.hu/en/works?sector=fmcg-retail): Digital promotions, product showcases, and in-store and event activations that increase time spent with the product, engagement, and brand recall. (e.g. Pepsi · Burger King · Milka · SPAR · Tesco · Brise · Rexona · Kinder · Heineken)
- [Industry & Manufacturing](https://arworks.hu/en/works?sector=industry-manufacturing): Presenting, teaching, and simulating complex machines, products, and processes with digital twins, VR, touchscreens, and 3D. (e.g. V-Híd · Ganz · Óbuda University · KÉSZ · Organica · GE lifting technology)
- [Defense & Security](https://arworks.hu/en/works?sector=defense-security): Training, simulators, and product presentation systems built on VR, AR, and AI that support practice, instruction, and professional communication in a controlled environment. (e.g. SAAB Gripen · Sniper VR · Knife Combat VR · EC145 · Bren 2 · CZ P-09)
- [Pharma & Healthcare](https://arworks.hu/en/works?sector=pharma-healthcare): Digital training, medical device demonstrations, patient support apps, and AI-powered communication systems. (e.g. Medtronic · TrustAir · Novartis · AID Hero · Control X · Doktor24)
- [Automotive & Mobility](https://arworks.hu/en/works?sector=automotive-mobility): Digital presentation of vehicles and mobility solutions with configurators, 3D models, AR, VR, and touchscreen applications. (e.g. Honda · Lincoln · Chery · Audi · BMW i5 · HUMDA)
- [Real Estate & Construction](https://arworks.hu/en/works?sector=real-estate-construction): Interactive presentations of properties, industrial parks, and apartments that are not yet built, as well as construction processes. (e.g. BigGeorge · Budapart · HB Reavis · INPARK · Futureal)
- [Culture, Museums & Education](https://arworks.hu/en/works?sector=culture-museums-education): Interactive, discovery-based digital experiences that make stories, objects, scientific processes, and cultural content easy to understand. (e.g. Kempelen · Mars VR · Planet Budapest · MKIK · Sharjah Science Museum)
- [Energy & Sustainability](https://arworks.hu/en/works?sector=energy-sustainability): Clear, visual presentation of complex environmental, energy, and sustainability processes using interactive 3D, VR, AR, and data visualization. (e.g. Planet Budapest · HUMDA Green · Agrovision · Organica)

## Sector portfolios

- [Healthcare portfolio](https://arworks.hu/en/portfolio/healthcare): VR, AR, AI and 3D for healthcare training, simulation and patient information

## Featured projects

- [Medtronic — McGRATH VR Training (2025)](https://arworks.hu/en/works/medtronic): A Quest 3 VR simulator with AI-powered patients teaching the use of the McGRATH videolaryngoscope.
- [SAAB — Gripen E AR Showcase (2023)](https://arworks.hu/en/works/saab): An AR application displaying the Gripen E fighter jet at life size, for exhibitions and decision-maker presentations.
- [Honda Alghanim — digital car showroom (2023)](https://arworks.hu/en/works/honda): Touchscreen-based digital car showroom and configurator for Honda dealerships in Kuwait.
- [V-Híd — railway construction in VR (2024)](https://arworks.hu/en/works/vhid): A VR experience and interactive machine showcase that brings railway construction machines and processes into an exhibition setting.
- [Burger King — hand-controlled VR game (2023)](https://arworks.hu/en/works/burgerking): Controller-free, hand-controlled VR game for a restaurant promotion.

## Key pages

- [Home](https://arworks.hu/en)
- [Our Work](https://arworks.hu/en/works): 183 projects, filterable by sector, solution type and technology
- [Solutions](https://arworks.hu/en/solutions)
- [Services](https://arworks.hu/en/services): custom development, adaptable platforms, ready-made software
- [Sectors](https://arworks.hu/en/sectors)
- [Technologies](https://arworks.hu/en/technologies)
- [Knowledge Hub](https://arworks.hu/en/knowledge): AI and XR news, research, ideas, training
- [ARworks Facts](https://arworks.hu/en/arworks-facts): a stable, citable fact sheet
- [AI Experts](https://arworks.hu/en/ai-experts): AI-generated first solution ideas and feasibility assessment
- [Start a project](https://arworks.hu/en/start-a-project): inquiry form
- [About Us](https://arworks.hu/en/about)
- [BudahazyAI](https://arworks.hu/en/budahazyai): the founder’s AI consulting and training practice

## Official profiles

- https://www.linkedin.com/company/ar-works
- https://www.youtube.com/@ARworksReality
- Founder (LinkedIn): https://www.linkedin.com/in/szabolcs-budahazy-74468812/

## Legal and transparency

- [Imprint](https://arworks.hu/en/imprint)
- [Privacy Policy](https://arworks.hu/en/privacy)
- [Cookie Policy](https://arworks.hu/en/cookies)
- [Accessibility statement](https://arworks.hu/en/accessibility)
- [AI Transparency](https://arworks.hu/en/ai-transparency): where and how the website uses AI

## Optional

- [Full project list](https://arworks.hu/llms-full.txt)
- [Magyar változat](https://arworks.hu/llms.txt)