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FMCG In-Store AR activation

We developed this promotional app for our international FMCG client, who wanted to present the different stages of the product’s manufacturing process to their customers, while emphasising excellence in quality.
By holding the packaging of the product in front of the tablet’s front camera, additional 3 dimensional animated content – talking, moving characters and an airplane – appeared on and around the product.

The customer was guided through the journey by the brand’s two emblematic figures, from the production plants through the factory till the distribution. Along this journey, he could learn the essentials of the product – by listening to their conversations, comments and by watching embedded video clips.

With the help of this application, which was used in an In-store activation, the brand managed to engage their customers strongly in its key messages.