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AR Product launch

NNG Interactive navigation in an AR City

Visitors could follow a day of Joe (the main character), while he was driving his car in a huge 3D town. Users could experience how Joe got informed – well in advance – of the most relevant and up to date information on traffic situations and route conditions. The huge 3D AR city emerges from the marker print of nearly 1m diameter, leaving enough room for 4 person to walk around and discover every streets from different perspectives – while they were watching the same 3D story. The hostess guided the tour with a so called „master tablet”, which could stop the story on the „client tablets” any time, where the plot needed further explanation. The narration and special sound effects made the 3D story even more engaging.


July 2016




3D modelled Augemented Reality


Unity, Vuforia