POS Services agency and their client Pepsi wanted to create a virtual event that harmonizes with the new slogan “Thirsty for more” and the renewed logo, so they asked one of Hungary’s popular musician, Dzsúdló, to present his exclusive new track, which is only available in this way.

In Budapest, on Gellért Square, fans could watch a virtual mini-concert for a month, all they had to do was to stand in front of the poster at the tram stop and scan the QR code on the poster. Dzsúdló’s avatar stepped out from behind the poster and danced on the square, performing the song, using Gellért Square as a stage, and also placed a virtual Pepsi box in front of us with new packaging. With the help of mixed reality, a giant performer gave a concert among the real buildings of the square. In addition to the main venue, mini song-teasers were also available on posters at hundreds of bus and tram stops across the country. The logic was the same here, but here the performer only sang in one place, stepping out in front of the poster.

To achieve this, we digitized the singer’s movements with a special motion capture outfit, then reworked them and created Dzsúdló’s virtual avatar. We superimposed the movement on the digital copy, adapted the mouth movement to the vocals, and then optimized the whole experience so that the performance can be enjoyed without quality compromises on a mobile device or cloud-based streaming. Several thousand people visited the virtual concerts and opened the link on their phones, thus creating a new use of social media.