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This short 3 dimensional AR “clip”showing bees collecting pollen and making honey is actually a glimpse in the not so distant future.
The detailed animations, the number of actors, the complex – at least in the AR sense- script of this 40 second scene shows very clearly, that it is actually just the matter of months, may be years until we will enjoy full 3 dimensional movies – not on a screen – but around us, being immersed in it, so we are actually part of the story. Its a realistic forecast the in 2014 we will enjoy the next part of Cars with our AR eyewear connected to our smart device around ourselves standing somewhere in the 3D virtual city of the story.
The AR app was running on iPad3 and is not available in the app store, since it was developed for internal purposes.