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ARworks has made an Augmented Reality (AR) application for ‘Ahead, Residence K’ – a musical and design event series sponsored by a Tobacco Company.
When the user looks on the pack of the product – after scanning the bar code on its side – a 3D up-and-down moving equaliser appears on it. On the top of the moving bars, a photo appears. This, the animation of the bars and the music itself depends on the flavour – and consequently on the package – of the product.
Other parts of the application are helping the user-costumer to register on the upcoming Ahead events and watch videos on the performances form the previous ones.
Augmented Reality is a great mobile tool to connect any multimedia content to the product itself – like it happened in the case of this app.