We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.
The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ...
Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.
Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.
We’ve developed the Élménytér (FunSpace), Augmented Reality application for Deutsche Telekom and Samsung. Using the Android or iOS version of the app, customers can experience interesting, addictive AR content in the Christmas flyer of T-Mobile (distributed to nearly everyhousehold in Hungary). The 3D animations and videos present all of Samsung special offers in the flyer and with a simple click users can go to the web shop and can buy any of the products.
A Special Edition of Mini Cooper can be driven on one of the page of the flyer – controlled on the smart device but appearing on the print in 3D, like a real car. To make the fun even more extraordinary, its not just driving – it is actually drifting all around the paper, leaving black, smoking tyremarks.
More photos
Besides the Mini, 13 different 3 dimensional and video AR content has been built in the app: illustrating Samsung’s All Share system with photos flying between the printed and 3D AR devices, the special feature of the Galaxy S3, which makes 8 photos in a row just by one touch of the button, the practical arch shape of the ACE smartphone, the changeable back of the Mini2 or an Android shooting with a Galaxy Camera.
This application shows, that AR can enrich the experience readers, potential customers can take out from a regular flyer or brochure.
Deutsche Telekom, Samsung
