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Audi Q3 AR adventures in Singapore

ARworks prepared the mostly Augmented Reality Audi Q3 SG application for the Singaporean Audi importeur, which was used as a key element of the launch communication of this new model in September.

The app presents the new car in 3 different AR views.

The registration for the test drive and details of the launch event is also part of the solution, which can be downloaded freely from the App Store or Google Play App market. 

After launching the app, the user has to choose one item from the four appearing in the nicely designed main menu. With the first button, Audi fans can choose the external, 3D view of the car – if the print marker is available, the Q3 appears on it and the user can freely zoom in and zoom out or rotate the marker image (or his device) and enjoy each and every part of the car from any direction and distance. If the marker image is missing, the car will appear in an artificial surrounding – and the zoom in and rotation can be made with the usual gestures.

In both cases, the all of the available colors of the car can be selected and checked on the screen – along with the rims, the potential buyer can choose from. To make this special AR experience full, the lights of the car can be turned on as well.

Besides the external view, an internal AR view can be selected from the main menu, so anyone, thinking about buying this car, can have an extraordinary walk around inside the Q3. Just turn around with your device and you can check the dashboard, the sun roof or the spacious rear seats. Behind the windshields, one of the 4 available fantastic sights will appear – you just select from the pop-up window the one you like the most.

After the user experienced the external and the internal view the next (and really, the only logical) step is the register for a test drive – this was also possible for the potential clients in Singapore.

This is an app of ARworks, which contains nearly all possible form of Augmented Reality (apart from the GPS based) and at the same has the regular elements of on app.

CLIENT

Audi Singapore

DATE

September, 2012

TECHNOLOGY

Augmented Reality

PLATFORM

Unity, Android, iOS