ARworks prepared the mostly Augmented Reality Audi Q3 SG application for the Singaporean Audi importeur, which was used as a key element of the launch communication of this new model in September.
The app presents the new car in 3 different AR views.
The registration for the test drive and details of the launch event is also part of the solution, which can be downloaded freely from the App Store or Google Play App market.
In both cases, the all of the available colors of the car can be selected and checked on the screen – along with the rims, the potential buyer can choose from. To make this special AR experience full, the lights of the car can be turned on as well.
Besides the external view, an internal AR view can be selected from the main menu, so anyone, thinking about buying this car, can have an extraordinary walk around inside the Q3. Just turn around with your device and you can check the dashboard, the sun roof or the spacious rear seats. Behind the windshields, one of the 4 available fantastic sights will appear – you just select from the pop-up window the one you like the most.
Audi Singapore
September, 2012
Augmented Reality
Unity, Android, iOS