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ARworks prepared the mostly Augmented Reality Audi Q3 SG application for the Singaporean Audi importeur, which was used as a key element of the launch communication of this new model in September. The app presents the new car in 3 different AR views.
The registration for the test drive and details of the launch event is also part of the solution, which can be downloaded freely from the App Store or Google Play App market. (the print markers/ads are at the bottom of the post). The iOS and Android app was prepared as a part of the promotional campaign of SPAR, a European supermarket chain, to support their sticker collector album, designed around the theme of the fishes of oceans and seas.
By pushing the Dive button user start their first journey with a fully filled oxygen tank – and have a chance to see a huge Humpback Whale swimming just centimeters from their face. The oxygen level is continuously decreasing (this can be checked on the screen) and after approximately 1 minute, players will run out of it. To have a re-fill, they have to hold their device on certain pages of the album.Depending on which page they use, another sea creature will arrive into their private aquarium. Users have a chance to see 9 different animals passing by and performing a few, sometimes funny, sometimes a bit frightening actions. The dugong starts to break dance, the dolphin makes a jump and the murena attacks the couch diver unexpectedly.
By pushing the info button a short summary of the species appears on the screen to strengthen the educative function of the app.
A prize drawing game is also built in – after registration everybody has a chance to win a VIP ticket to the Zoo.
The pages, to fill the tank, can be found in the photo gallery.