We developed this application on behalf of SAAB headquarters in Sweden. The goal was to be able to present the Gripen E fighter aircraft as spectacularly as possible to the professional audience at the various international exhibitions.

After starting the application, a 3D model of the Gripen appears in front of the user. The background behind the aircraft can be changed with a push of a button, so Saab representatives can always present it in an environment typical of the country of interest (tropical, desert, etc.). Some of the main parts of the aircraft have been given a hotspot, which can be clicked on to get more detailed information. In terms of external view, we also have the option to customize the appearance of the aircraft, we can choose from different paints. Users can also sit in the plane’s cockpit, where markers also help to understand the complex instruments.

In addition to the normal 3D view, the Augmented Reality (AR) view is also easily available, in which case the application recognizes the flat surface and places the model in front of us. Another AR function is the “AR Selfie” mode, with which everyone can become a Gripen pilot. The device starts the front-facing camera, and the 3D model of the pilot’s helmet is placed on the recognized human face. Of course, users can even share the result.