ARworks
HUEN
Back to the portfolio

ARworks · Budapest · since 2011

Interactive
virtual showroom
for medical
devices

An introductory document for a planned online meeting.
VR, AR, Web3D and AI-based product presentation solutions.

This document is not a quotation — it presents the capabilities of ARworks and the references related to the task.
arworks.hu

Agenda

What we will cover

01

ARworks in brief

Who we are, what we do, how we work.

02

Industries and projects

Automotive, defence, real estate, industry, retail, culture, energy.

03

Two highlighted references

Presenting a medical device — Touch and VR.

04

Health & pharma portfolio

Manufacturers, clinical training, patient information.

05

Our showroom solutions

Digital showrooms we have already built.

06

The task and the next step

Implementation directions, features, process.

01 — Who we are

VR, AR, 3D and AI
solutions for business goals

Since 2011, ARworks has been developing custom, 3D-based and interactive digital solutions — for training, sales, exhibitions and digital customer service. The entire process is handled by our own team in Budapest.

Concept and specification UX and visual design 3D scanning and modelling Animation Software development AI integration Deployment and operation
2011
developing since
186
completed projects
11
industries
3
continents
Our clients include
Medtronic SAAB Novartis Pfizer Bayer Honda Audi BMW Pepsi NATO COE
ARworks · Budapest
03

01 — Capabilities

Technology and delivery models

— 01

Custom development

A fully custom system based on the business goal, the environment and corporate processes.

— 02

Adaptable platform

An existing ARworks foundation — TouchAI, VRAI, BookAI — with quick customisation, your own content and branding.

— 03

Ready-made software

A proven application that can be deployed with minimal configuration and short preparation.

Technology areas
Web3D / browser-based 3D Virtual reality (VR) Augmented reality (AR) Touchscreen and kiosk Mobile and tablet Artificial intelligence
Tools
Unity Unreal Engine 3ds Max Blender Next.js Meta Quest 3 OpenAI / Anthropic ElevenLabs
We always choose the technology to fit the business goal — not the other way round.
04

02 — Industry experience

Projects from eight sectors

Automotive and mobility

Honda Alghanim — digital car showroom

A touchscreen and Web3D configurator for dealerships in Kuwait.

LincolnCheryAudiBMW
Defence and security

SAAB — Gripen E AR demo

A life-size fighter jet for exhibitions and decision-maker presentations.

CZ Bren 2 VREC145MH
Industry and manufacturing

Ganz — digital replica

Presenting machines too large to transport in 3D, at exhibitions.

V-HídÓbuda University
Real estate and construction

HB Reavis — touch property presentation

VR and touch presentations of industrial and office property developments.

NIPÜFBudapartBigGeorge
FMCG and retail

Pepsi — virtual AR concert

A mobile AR activation launched from the product.

Burger KingMilkaTesco
Culture and museums

Kempelen — speaking machine

A touchscreen reconstruction for a museum space.

Mars VRPlanet Budapest
Energy and sustainability

HUMDA — an exhibition on a space station

VR content for roadshows and events.

OrganicaMOL Skydeck
Healthcare and pharma

Medtronic · Control X · Novartis

Device demos, clinical training, patient information.

Details on the following slides
A selection from 186 completed projects · arworks.hu/munkaink
05

03 — Highlighted reference 01 · Medical device

Control X medical —
an X-ray machine in 3D,
without the physical unit

2023 Touchscreen Browser 3D · Unity Sales and product presentation

The brief: a detailed presentation of the manufacturer’s new “F” series X-ray system, including where the equipment cannot physically be exhibited.

  • Interactive 3D model — the scene can be rotated freely with a finger, and every detail can be viewed from several perspectives.
  • Virtual remote control — users move the main components of the system themselves and simulate the synchronised movements between the elements.
  • Automatic animations — three main functions presented in a predefined, spectacular sequence.
  • Info points — professional information about each system element, right on the screen.
  • On two surfaces — the same content is available on a touchscreen and on the web.
Control X X-ray machine demo
The tasks of ARworks
  • UI/UX — visual framework, menus, remote control simulation
  • 3D modelling — virtual space and system elements
  • Programming — automated and button-triggered functions

The same product category and the same task: presenting complex imaging equipment without physical presence.

Click the image to play the project video
06

03 — Highlighted reference 02 · Global medical device manufacturer

Medtronic —
McGRATH VR training
with AI-driven patients

2025 Meta Quest 3 VR AI 3D Training and simulation

The challenge: Medtronic needs to prepare large numbers of doctors and trainers worldwide for the safe use of the McGRATH video laryngoscope. Practising with the real device is expensive and tied to an instructor, and the first use on a patient is risky.

The solution: a VR simulator built for Meta Quest 3, in which users practise the steps of intubation on an anatomically accurate, AI-driven virtual patient. The system evaluates movements in real time, simulates cases of varying difficulty and automatically generates a summary for the instructor.

01

Putting on the headset, practice mode

02

Preparing the device and the patient

03

Intubation with real-time feedback

04

Evaluation and instructor summary

Medtronic VR simulator
Result

A simulator used in international training programmes: measurable practice independent of location and instructor — without using the real device or putting patients at risk. Results can be exported in LMS- and SCORM-compatible formats.

One of the world’s largest medical device manufacturers entrusted us with the digital training for one of its flagship devices.

Click the image to play the project video
07

04 — Further references

Healthcare and pharmaceutical portfolio

Pharmaceutical clients
Novartis Boehringer Ingelheim Teva AbbVie Pfizer Bayer

Mechanism-of-action demos, disease and treatment illustration, professional training, patient information, and mobile applications supporting condition assessment and symptom tracking.


Institutional and military healthcare
  • OKFŐ — basic nursing VR training in Hungarian and English
  • NATO COE for Military Medicine — browser-based 3D training centre, AED training
  • VIKI — battlefield casualty care, helicopter patient transport, EC145 rescue simulator
Further solutions
Xarelto VR Rheumatoid arthritis AR Symptom diary app Sandostatin SPPB Test AID HERO
Highlighted solutions
IVF SimPro

IVF SimPro

A training simulator in VR and in the browser.

Virtual classroom with an AI instructor

AI instructor and knowledge space

A virtual presenter that works from documents.

TrustAir VR training

TrustAir

Air medical care VR training for emergency physicians.

Interactive demo of a medical chair

Medical chair

An interactive 3D demo of how the equipment works.

The video cards start on click
08

05 — Showroom capability

We have built digital
showrooms many times before

“Not every model can stand in the showroom in every variant — yet customers want to see their own before deciding.” Several showroom projects of recent years were built around this problem.

Honda Alghanim · Kuwait · 2023

Digital car showroom and configurator

A large-format touchscreen system: the customer configures in real-time 3D — colour, wheels, equipment, interior — and the salesperson starts a quote from the same interface. In English and Arabic, with full RTL support.

TouchscreenWeb3D3D scanning
Lincoln · Kuwait · 2021

The full model range, digitally

A digital showroom presenting all of the brand’s models, with freely assembled configurations — without physical stock.

TouchscreenARVR
Ganz · 2024

When the product is too large to be transported

An exploded 3D view, rotated from every direction; the explanatory texts in space always point to the element concerned. The product can also be viewed in its own environment so that its size can be imagined. A laptop + touchscreen on the stand.

Exploded viewVirtual walkthrough
ARworks platform

VRShowroom

Our own brandable virtual showroom, in which every variant of the full product range can be presented — anytime, anywhere.

VRAdaptable platform
Chery virtual showroom (2022) · DAFZA touchscreen GITEX Dubai · HB Reavis property presentation
09

06 — Based on the brief

The task as we understand it

What we took from the brief
  • An online, walkable 3D environment, in which visitors move freely.
  • The distributed equipment — ultrasound, X-ray and mammography devices — can be viewed realistically.
  • Further content on click: product information, video, animation, other interactive elements.
  • In Hungarian and English — equally available in both.
  • Visually impressive and professional, yet an easy-to-use interface.

This is exactly the type of task we have already solved with the Control X X-ray demo and the Honda digital showroom — only now the two meet in a single system.

What is worth clarifying together
  • How many devices will be included, and what source material is available? (CAD, manufacturer 3D, photo, datasheet)
  • Where and how will it be used? On the web, at exhibitions, on a salesperson’s laptop, at institutional presentations — or on all of them.
  • Is lead capture needed, or a CRM or webshop connection?
  • Who updates the content, and how often? (Own editing interface or developer updates.)
  • Is measurement needed? Which device was viewed, for how long, and where visitors came from.
  • Timing and milestones — is there an exhibition or campaign to align with.
The exact scope and framework can be defined after the requirements survey.
10

06 — Possible directions

Three directions, one 3D foundation

— A

Browser-based showroom

Web3D: no installation or download, shareable with a single link — on a laptop, tablet or mobile. This is the base version, reaching the widest audience.

Web3DAny deviceShareable via link
— B

Touchscreen version

A kiosk and stand version built from the same content, for exhibitions, showrooms or institutional presentations. It can also run on a closed network, without internet.

KioskOffline modePortable
— C

VR version

An experience built for Meta Quest 3 for conferences and key presentations, where the goal is maximum attention and a sense of true scale.

Meta Quest 3True scale

Add-on — AI product expert. An AI-based virtual colleague can be built into the showroom, answering questions about the devices in natural language, working from the manufacturer’s documents and communicating in both languages. We have our own platform for this (TouchAI) and have already built 3D virtual colleagues.

Important

All three directions can be built on the same 3D foundation: the modelling and the content are produced once, and the outputs can be rolled out gradually, on a schedule.

The directions do not exclude one another — they complement each other.
11

06 — Functionality

What a system like this can do

01

Walkable 3D space

A realistic environment in which visitors move and look around freely.

02

Clickable devices

Hotspots on the devices that open detailed content.

03

Free rotation and zoom

The device can be examined from every angle, including close up.

04

Exploded view

Components separately, with explanatory labels — as in the Ganz project.

05

Function simulation

A virtual control panel: movements and operating modes can be tried out — as with Control X.

06

Product datasheet and media

Technical data, video, animation, gallery, downloadable document.

07

Conveying scale

The equipment in a real environment, compared with human scale.

08

Comparison

Models and configurations side by side.

09

Bilingual

Hungarian and English interface and content, extendable with further languages.

10

Editing interface

Adding a new product, price, description or video without involving a developer.

11

Starting an enquiry

A request for a quote or contact directly next to the product.

12

Visitor analytics

Which device was viewed, for how long and in what order.

The final feature list is assembled on the basis of the requirements survey and the priorities.
12

07 — Differentiators

Why ARworks

2011
since — 186 projects

This will not be our first 3D project: we have been doing exactly this for more than a decade, with a continuously operating team in Budapest.

Exactly this product category

An X-ray system in 3D

For Control X medical we have already built an interactive 3D demo of a complex imaging device, running on the web and on a touchscreen.

Trusted by global manufacturers

Medtronic · Novartis · SAAB

We work on the international programmes of global companies — the Medtronic VR training runs in training centres in several countries.

Showroom routine

Not a concept, but practice

Honda, Lincoln, Chery, Ganz, VRShowroom — digital showrooms in several industries and several countries (Kuwait, Dubai, Singapore).

Everything in-house

One team, one owner

3D scanning, modelling, animation, UX, development, AI integration, deployment — no subcontractor chain between quality and the deadline.

AI capability

Not a separate product, but an embedded layer

Our own AI platforms (TouchAI, VRAI) and AI-driven 3D characters — a virtual product expert can be placed alongside the showroom.

“We don’t sell a technology — we start from the business goal.”
13

07 — Process

How we work

01

Understanding the goal and the problem

Clarifying the business goal, the audience, the usage environment and the expected outcome.

02

Concept and technology selection

A technology proposal derived from the goal — not the other way round.

03

UX, visual design, prototype

An early, testable version to support decisions.

04

Development and content production

Programming, 3D modelling, animation and AI integration within one team.

05

Testing and fine-tuning

In real usage situations, on real devices.

06

Rollout and operation

Deployment, support and further development.

The 3D content can also be built gradually: we can start with a few key devices, and the range can be extended later within the same system.

Every phase in-house, with a single project owner
14

Next step

Let’s talk through
the details

01

A short online meeting — discussing the concept and the priorities

02

Requirements survey — devices, source materials, usage situations

03

Concept outline and feasibility assessment

04

Scope, timing and budget framework — a quotation follows after this

We would be glad to show the Control X X-ray demo and the Honda digital showroom live as well — these are the closest equivalents of the planned solution.

Contact

Budaházy Szabolcs

arworks.hu


ARworks

VR, AR, 3D and AI solutions for business goals — Budapest, since 2011.

References

arworks.hu/munkaink

Thank you for reaching out and for your interest!
15
1 / 15
← → navigate · O overview · F full screen
Overview — click the slide you want
Open on YouTube →