Needle in the Eye

About the project

We created an AR application to demonstrate the mechanism of action of an eye medication containing Ranibizumab. Using Unity, a platform specifically designed for 3D modeling and animation, we produced an exceptionally detailed and high-quality animation featuring an eye and the injection delivering the active ingredient into it. It's worth highlighting that this solution was implemented as a standalone application rather than as a channel within an AR browser, reinforcing a new area of ARworks' profile. This allowed us to handle the complete branding of the application, so users are greeted directly by the AR content upon launch. The multi-phase animation can be played either step-by-step or all at once. We are especially proud that our AR application, first presented at a medical conference, was created for the TGP agency in the United Arab Emirates. We also attended the event, which was a fitting way to celebrate our 1st anniversary.