BMW i5 Electric Car Showcase
A custom car model showcase created for events.
About the project
We created an augmented reality filter for BMW Hungary that showcases the company's new electric car model, the i5, to users. The application itself is a very easy-to-use Facebook filter that only requires a QR code to work. The user points their device at the displayed QR code, and the application then opens the user's Facebook interface, where they can view the BMW i5 model. The car model appears on a flat surface, but the user can place it wherever they like. The application is not just a simple app, but an experience that transforms how the car is viewed. What makes this application special? Above all, it puts the BMW i5 model right in the user's hands. Where reality meets virtual space, the car appears interactively on the device. Rotate the device and view the car from every angle, as if it were there in reality. Zoom in on the smallest details, or zoom out to see the whole car, to fully discover the elegance and engineering marvel that the BMW i5 offers. The application also lets you take photos in an imagined setting. Place the car against the background of your dreams and capture the moment with high-quality images.