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Automotive & Mobility
Honda Alghanim — digital car showroom
Touchscreen-based digital car showroom and configurator for Honda dealerships in Kuwait.
ConfiguratorTouchscreen · Web3D · 3DBrowser, Touchscreen
The project at a glance — factual summary
ClientHonda Alghanim (Kuvait)
When2023
PurposeConfigurator — Automotive & Mobility
TechnologyUnity, 3D · Browser, Touchscreen
What ARworks delivered3D Scanning, 3D Modeling, Programming
Where it was usedDealerships, showrooms — Kuwait
The challenge
Not every model can be on display in every color and trim level in the showroom — yet buyers want to see their own configuration before making a decision.
The solution
A large-format touchscreen system in which the buyer configures the selected model in real-time 3D: color, wheels, trim, interior. The salesperson can initiate a quote from the same interface.
How it works
01
Model selection on the touchscreen
02
Configuration in real-time 3D
03
Summary and quote request with the salesperson
What ARworks did
3D Scanning
Scanning all car models for the most accurate results
3D Modeling
Creating the models based on scanned data and photos
Programming
Developing interactive presentation software in Unity
Result
A consistent sales experience across dealerships; the entire model lineup became presentable without physical stock.
Questions and answers about the project
What languages does it support?
In English and Arabic, with full RTL support.