Technology choices driven by business goals

Technologies

The project’s goal, audience and usage environment determine the technology — not the other way round. Each technology comes with a definition, use cases, benefits and references.

VR & XR

VR places the user in a fully digital, spatial environment. It is especially well suited to training, simulation, virtual travel, product presentation, and games.

Controllers and hand trackingPassthrough (MR)Multi-user modePerformance measurementAI characterLMS connection
References: Medtronic · TrustAir · V-Híd · EC145 · Burger King
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AR & MR

AR places digital content in the real environment through a mobile phone, tablet, AR glasses, or a camera feed.

Product presentationCampaigns and activationsMuseum contentExhibitionsOn-site data visualization
References: SAAB Gripen · Pepsi · Milka · BMW i5
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AI

For us, AI is never just a buzzword: we always state the specific function it performs — question answering, characters, automated assessment, speech recognition, or content recommendation.

Document-based knowledge systemCharacters and personasAutomated assessmentSpeech recognition and synthesisAI agents
References: Medtronic AI patients · TouchAI · VRAI · BookAI
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Touchscreen & Kiosk

Applications optimized for large touchscreens or self-service kiosks, for exhibitions, showrooms, museums, and customer areas.

Product showcaseConfiguratorAI assistantLead captureContinuous operation
References: Honda · V-Híd · Kempelen · BigGeorge
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Web AI

AI-powered applications that run in the browser, with no installation required.

Company knowledge assistantQuote drafting assistantDocument analyzerCustomer service chatbotProduct recommender
References: TouchAI web version · project assessor
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Web3D & WebXR

Interactive 3D and XR content that runs in the browser, with no separate app to install.

Product showcaseConfiguratorVirtual showroomProperty showcaseLightweight WebXR experience
References: Honda · web configurators
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Mobile Apps

Native or cross-platform mobile apps for iOS and Android devices.

Camera and AROffline contentNotificationsMultilingual supportExternal system integration
References: Novartis ITP · SAAB · Pepsi · Milka
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3D Modeling & Animation

Digital reproductions of machines, vehicles, properties, products, environments, and characters — in web, mobile, and VR versions.

Product modelingCAD optimizationPhotogrammetry and 3D scanningDigital twinReal-time optimization
References: Honda · SAAB · V-Híd · BigGeorge · Kempelen
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Not sure which technology to use?

Our Technology Selector AI expert suggests a direction based on your goal, venue and audience.