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Defense & Security
SAAB — Gripen E AR Showcase
An AR application displaying the Gripen E fighter jet at life size, for exhibitions and decision-maker presentations.
Sales & Product Presentation3D · AR · MobileAndroid, iOS
The project at a glance — factual summary
ClientSAAB
WhenNovember 2023
PurposeSales & Product Presentation — Defense & Security
TechnologyAugmented Reality · Android, iOS
What ARworks delivered3D MODELING, UX/UI, PROGRAMMING
Where it was usedExhibitions, defense industry events, meeting rooms
The challenge
A fighter jet can't be brought into a meeting room or exhibition booth — yet its size, systems, and configurations are best understood in person.
The solution
A mobile AR application that places the Gripen E in real size in space: the jet can be walked around, its main systems highlighted, its weapons configurations switched, and its flight animations started.
How it works
01
Opening the application and scanning the space
02
Placing the Gripen E at real size
03
Exploring systems, configurations, and animations
What ARworks did
3D MODELING
Modeling of the environments, the fighter jet, the helmet, and other elements
UX/UI
Designing the screens of the mobile app
PROGRAMMING
Unity-based development using AR Foundation for Android and iOS
Result
A presentation tool used at international exhibitions that made a hard-to-transport product displayable anywhere.
Questions and answers about the project
Does it work without on-site internet access?
Yes, the full content of the application is available offline.
How large an area is needed to display the jet?
At life size, on a free area of a few tens of meters; in scaled-down tabletop mode, anywhere.