ARworks · Real estate portfolio

Show the building before it is built.

Apartment selectors, tenant showrooms, industrial park showcases, VR and AR walk-throughs, AI assistants — with Futureal, HB Reavis, OTP Ingatlan, BigGeorge and INPARK projects, since 2011.

A fictional riverside residential quarter: a sixteen-storey tower and a seven-storey block — as a blueprint on the left and a render on the right

Blueprint Render Concept — illustration

Futureal · Cordia · HB Reavis · OTP Ingatlan · Property Market · BigGeorge Property · INPARK · HIPA · DAFZA · MOL · Immochan

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01 — Why ARworks

Three questions every buyer asks.

The view from the future balcony; the floor selector below

01

What will it look like?

The not-yet-built house, its surroundings and the view — from the buyer’s own viewpoint.

A colour floor plan of an apartment with room sizes

02

Which one will be mine?

Building, floor, apartment: by orientation, size, plan and view — together with the salesperson.

Visitors with Pico headsets at the Hungarian stand at CIFIT

03

How do I see it from afar?

At a trade show, in the meeting room or remotely: the area, the hall or the machine line can be shown where the visitor cannot go.

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A

Residential schemes and sales systems

Sales office · exhibition · home · From the development to the floor and on to the apartment: touchscreen systems with which buyer and salesperson choose together.

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A — Residential · in use

How it is used: the Waterfront City sales system

The whole development from above; building selector (1–7), video, gallery and location buttons below

The façade of building 2A; the occupancy and façade buttons on the right, view switchers below

Building 2B and the green-roofed blocks from above, next to the railway

The apartment card: colour floor plan of a 13th-floor apartment, rooms and sizes

The location map with the neighbourhood’s points and the filter panel

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B

Offices, industrial parks and development areas

Tenants · investors · exhibitions · From a building to a whole area: camera moves, map, VR and portfolios — for tenants and investors, also on international stands.

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C

Special properties and walk-throughs

AR model · VR walk-through · 360° · A floating villa on the table, a not-yet-built food centre in VR, an elevator configurator and a hotel experience in 360°.

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D

Infrastructure and construction

Machines · processes · construction · Presenting processes and sites a visitor cannot physically reach: railway building, a factory, a wastewater plant, a skyscraper.

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03 — Toolkit · 1 / 7 Direction

Tower and AR model

Concept — demo data

3+ available
1–2 available
Sold

Sun15:00Floor—

Click a floor, or use the slider.

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03 — Toolkit · 2 / 7 Direction

Plan → 3D, sun and sight lines

Concept — demo data

Plan3D

Sun13:00

Switch on the sight line, then drag the dot in the apartment.

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03 — Toolkit · 3 / 7 Direction

View by floor

Concept — demo data

Floor9

Floor 9 · 30 m · you see: river, cityscape

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03 — Toolkit · 4 / 7 Direction

Construction timeline

Concept — demo data

Time17 months

01Foundations
02Frame
03Façade
04Fit-out
05Landscaping
06Handover

Month 17 — Façade

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03 — Toolkit · 5 / 7 Direction

Office layout

Concept — demo data

58
Workstations: 24
Meeting seats: 4
Meeting rooms: 14%
Shared space: 8.9
m² / workstation

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03 — Toolkit · 6 / 7 Direction

Neighbourhood and project chooser

Concept — demo data

12 points within 10 minutes on foot

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03 — Toolkit · 7 / 7 Direction

Finishes and colours

A living-kitchen with a light oak floor and white walls (concept illustration)

A living-kitchen with a terrazzo floor and a green kitchen island (concept illustration)

A living-kitchen with a smoked oak floor, sage green and charcoal tones (concept illustration)

Concept — demo data

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04 — Surfaces

One content base. Every surface.

Shared data, separate UX
A model for the purpose
The same AI everywhere

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TouchAI — concept demo

Concept — demo data

Type or pick…

05 — AI

Say what you need. The building shows it.

A request becomes a verified command, and then a real building action.

01Request
02Intent
03Verified command
04Building action

The language model interprets; price, stock and action come from the system.

The real estate AI functions are development directions, not finished installations in a property system.

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05 — AI

What the AI layer can do

Real estate project assistant (TouchAI) At the kiosk, ask about the property, the building, the surroundings — next to the answer the apartment sheet or the 3D view opens.

Finding an apartment or office in natural language A filter from an everyday sentence: the app does it, the AI explains and asks back.

An askable online walk-through It knows which room you are in: it answers from the document and marks the plan.

Virtual salesperson and VR guide It leads through an apartment, office or industrial park — a family, a person moving alone and an investor get a different order.

Needs summary and handover to sales Size, budget, chosen properties, open questions — the customer checks what is passed on.

Tenant and resident assistant, askable documentation (BookAI) House use, parking, fault ticket — by permission, tied to the document version.

Building operations training (VRAI) Training new staff, receptionists and operators from the building’s own material.

Measurable interest Which buildings and apartments are opened, which filters are used, what stays unanswered.

Learn Virtual EuropeSustainable Choices Room: a talking AI assistant in VR, with the ChatGPT API, speech recognition and read-aloud.
BOBOur own AI character: written and spoken dialogue inside a virtual environment.
VEXMore than a hundred products on a touchscreen with an AI product assistant (defense exhibition).
TouchAI · VRAI · BookAIAdaptable product bases for different surfaces; the real-estate-specific functions are built in each project.

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06 — After handover

The building keeps working after handover.

01Invitation and QR codeThe guest enters the details in advance.
02ArrivalAt reception, from a phone or tablet.
03NotificationThe host is notified at once.
04EntryThe door or turnstile opens by permission.

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07 — International

15 years. 6 countries.

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08 — Packages

Eight packages on proven ground

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08 — Roll-out

From the first idea to a working system

01
Project start
The situation of use: sales office, trade show, home, meeting room or operations — who uses it and what decision it supports.
02
Source material and prototype
Checking the supplied CAD, BIM or 3D files at the start; matching apartment IDs, floors, orientation and data; an early prototype.
03
Integration and trial
Performance and interface checks on the chosen devices; a salesperson test.
04
Installation and training
Device setup, kiosk mode, languages, on-site operation; short, concrete training for local staff.
05
Continuous updates
A new phase, new supply, a new version: we handle updatable text, images and data separately from the 3D geometry.

What we measure

Opened buildings and apartments
Filters used
Unanswered questions
Presentation use
Booking requests
Qualified interest
Questions passed to sales

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09 — Next step

Let us discuss what you would show first

In a short meeting we clarify the situation of use — sales office, trade show, home interface, meeting room or operations — and suggest a first step.

01
Situation of use
Who uses it, what decision it supports, what source material and data are available.
02
Prototype
On an early prototype we check building and apartment choice, the views and usability.
03
Roll-out
Device setup, training — and continuous content updates.

Available now

Budaházy Szabolcs

Managing Director, ARworks Kft.

Send a message

szbudahazy@arworks.com

arworks.hu

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Show the building before it is built.

Three questions every buyer asks.

What will it look like?

Which one will be mine?

How do I see it from afar?

Residential schemes and sales systems

How it is used: the Waterfront City sales system

Offices, industrial parks and development areas

Special properties and walk-throughs

Infrastructure and construction

Tower and AR model

Plan → 3D, sun and sight lines

View by floor

Construction timeline

Office layout

Neighbourhood and project chooser

Finishes and colours

One content base. Every surface.

Say what you need. The building shows it.

What the AI layer can do

The building keeps working after handover.

15 years. 6 countries.

Eight packages on proven ground

From the first idea to a working system

Project start

Source material and prototype

Integration and trial

Installation and training

Continuous updates

Let us discuss what you would show first

Real estate portfolio