01
What will it look like?
The not-yet-built house, its surroundings and the view — from the buyer’s own viewpoint.
ARworks · Real estate portfolio
Show the building before it is built.
Apartment selectors, tenant showrooms, industrial park showcases, VR and AR walk-throughs, AI assistants — with Futureal, HB Reavis, OTP Ingatlan, BigGeorge and INPARK projects, since 2011.
- years of property and architectural visualisation
- 15
- countries: Hungary, UAE, Kuwait, Japan, Germany, China
- 6
- completed real estate and construction projects
- 19
- own TabLog products for the building’s daily life
- 4
Brands and partners
- Futureal
- Cordia
- HB Reavis
- OTP Ingatlan
- Property Market
- BigGeorge Property
- INPARK
- HIPA
- DAFZA
- MOL
- Immochan
- Roxer
- Al Ghanim
- Atlantis the Palm
- Dubai Seahorse
- V-Híd
- Ganz
- KÉSZ
- Organica
01 — Why ARworks
Three questions every buyer asks.
We build digital answers for exactly these moments — before anything exists, since 2011.
02
Which one will be mine?
Building, floor, apartment: by orientation, size, plan and view — together with the salesperson.
03
How do I see it from afar?
At a trade show, in the meeting room or remotely: the area, the hall or the machine line can be shown where the visitor cannot go.
02 — References
Delivered and presented work
Click a card: details, video, ARworks’ role.
- Referencea completed, delivered project
- Demoour own technology demonstration
- Directiona recommendable solution built on existing know-how — no delivered real estate reference yet
- Own producta finished ARworks product
Brand names refer to completed projects, not to a current contract.
In use
How it is used: the Waterfront City sales system
The real application’s screens — with the touches.
Residential schemes and sales systems
Sales office · exhibition · home
From the development to the floor and on to the apartment: touchscreen systems with which buyer and salesperson choose together.
- Building and surroundings in 3D
- Apartment chooser and plan
- View and orientation
- Quote request
Futureal · 2016
Reference
Building, floor, apartment — one touch away
The planned building can be explored from outside and above; navigation leads through the floor to the apartment and its plan.
BudaPart · 2017
Reference
A freely explorable district · views by floor
You can move freely above the buildings and the surroundings; each apartment comes with the view from its future balcony.
OTP Ingatlan · 2017
Reference
From the building to the individual apartment · 2017
The building can be shown from different viewpoints and scales, then comes the plan, the dimensions and the 3D view of the apartment.
BigGeorge · 2019
Reference
Building, floor, apartment — with orientation and view · 2019
The buyer picks a building and a floor and searches by availability, orientation and view; the choice can turn into a quote request.
Offices, industrial parks and development areas
Tenants · investors · exhibitions
From a building to a whole area: camera moves, map, VR and portfolios — for tenants and investors, also on international stands.
- Day · afternoon · night
- City model and portfolio
- Several languages
- Event operation
HB Reavis · 2017
Reference
Office development, square and metro link · day and night
Future tenants explore the buildings, the square and the metro link with preset camera moves and free viewpoints.
INPARK · 2024
Reference
Pico 4 · Chinese and English · CIFIT, Xiamen
The industrial developer’s services and projects in an event setting, in VR — in Chinese and English.
HIPA · 2017
Reference
City model and development portfolio · Munich 2017
A schematic 3D model of the capital with twenty landmark buildings: touch a project and the developer’s video starts.
DAFZA · 2015
Reference
GITEX, Dubai · 2015
The product on show is a whole area: its location, services and office packages — at a touch.
MOL · 2023
Reference
A building-bound visitor AR app · 2023
The terrace panorama is complemented by AR content: descriptions, distances and 110 Budapest sights.
Special properties and walk-throughs
AR model · VR walk-through · 360°
A floating villa on the table, a not-yet-built food centre in VR, an elevator configurator and a hotel experience in 360°.
- AR model
- VR walk-through
- Configurator
- 360° film
Seahorse · 2016
Reference
iPad AR · printed marker · Dubai
A water surface and a three-storey villa appear on the printed marker; the underwater level can be viewed too.
Le Garage · 2017
Reference
HTC Vive · Food Truck Show, Millenáris · 2017
Visitors could move in the 3D space of the still-future building: they could choose between ground floor, first floor and exterior view.
Al Ghanim · 2017
Reference
HTC Vive · the building-services product in its setting
The elevator is composed from ceiling, wall, handrail and mirror finishes; working buttons even change floors.
Atlantis · 2017
Reference
Mobile VR · 360° film · 2017
The film leads the viewer through the lobby, the suites, the underwater room, the aquarium and the water park.
Infrastructure and construction
Machines · processes · construction
Presenting processes and sites a visitor cannot physically reach: railway building, a factory, a wastewater plant, a skyscraper.
- 360° film and interactive 3D
- Exploded view
- Construction event experience
- Early architectural AR
V-Híd · 2024
Reference
Windows · Unity · touchscreen · Hungarian, English, German
Railway-building machines and processes in interactive 3D, modelled and animated from photographs.
V-Híd VR · 2024
Reference
Meta Quest 3 · InnoTrans 2024 · Hungarian, English, German
Three railway-building machines at work in a 360° film — from viewpoints a trade-fair visitor could not physically reach.
Ganz · 2024
Reference
Portable touchscreen · 360° and 3D · 2024
The factory in conventional, drone and 360° footage; the transformer and the industrial motor on exploded 3D models.
Organica · 2016
Reference
Samsung Gear VR · wastewater treatment · 2016
The plant-based technology of the Csepel wastewater treatment works — without travelling to the site.
KÉSZ · 2018
Reference
HTC Vive · a hexagonal skyscraper · 2018
VR games on the three levels of a hexagonal skyscraper: Jenga with concrete blocks, a dexterity task, welding on the roof.
3D-Europe · 2011
Reference
World architecture congress · 2011
A gallery design from Maribor and the concept of a government quarter — on a rotating marker, with a built-in iPad.
Our own solutions and demos
What stands behind the projects
Our own technology demonstrations — not client references.
ARworks Skyview · 2023
Demo
Own demo · a shared space for web, mobile and VR · 2023
A virtual Budapest panorama: movement, a showcase video and interaction — on web, mobile and in VR.
The Bridge · 2012
Demo
Own iPad AR demo · 2012
A structure from any direction, as a digital model.
HTC Vive apartment walk-through
Demo
Own showcase · headset property presentation
It shows the headset apartment walk-through capability — not a client reference.
BOB · 2023
Demo
A talking 3D character · ChatGPT integration · 2023
Written and spoken dialogue inside a virtual environment — the basis of a virtual salesperson and guide.
03 — Toolkit
See what we can build.
Seven hands-on tools in the proven language of architectural presentation: model, plan, sun path, view, schedule, layout, map. Next to each one it says what it is for, for whom, and what it needs.
Concept demos with fictional building data — development directions, not delivered projects. The “Built on” line shows which delivered work of ours they grow from.
Concept — demo data
- 3+ available
- 1–2 available
- Sold
Click a floor, or use the slider.
Concept — demo data
Switch on the sight line, then drag the dot in the apartment.
Concept — demo data
Floor 9 · 30 m · you see: river, cityscape
Concept — demo data
- 01Foundations
- 02Frame
- 03Façade
- 04Fit-out
- 05Landscaping
- 06Handover
Month 17 — Façade
Concept — demo data
- 58
- Workstations
- 24
- Meeting seats
- 4
- Meeting rooms
- 14%
- Shared space
- 8.9
- m² / workstation
Concept — demo data
12 points within 10 minutes on foot
04 — Surfaces
One content base. Every surface.
The same building and apartment data on touchscreen, tablet, headset, browser, as an AR model and at reception — each device with its own interface.
Shared building and apartment data
buildings · floors · apartments · status · AI knowledge
01
Shared data, separate UX
Building and apartment data are managed from one base; in a headset scale and comfort matter, on touchscreen quick choice, on the web entry and loading.
02
A model for the purpose
A different model variant can be made for the showroom, the web and the headset, with common IDs.
03
The same AI everywhere
The AI can use the same approved project knowledge on every channel.
05 — AI
Say what you need. The building shows it.
The conversational layer reaches the building model and the apartment database through verified commands: a request becomes filtering, a view change and a handover to sales.
TouchAI — concept demo
Type or pick…
What the AI layer can do
01Real estate project assistant (TouchAI)At the kiosk, ask about the property, the building, the surroundings — next to the answer the apartment sheet or the 3D view opens.
TouchAI can link project descriptions, floor plans, images, videos and structured property data. It can be given a branded look and communication that fits the developer; at an international show it can take questions in several languages, and it can be set up for independent visitor use or a joint presentation with the salesperson.
02Finding an apartment or office in natural languageA filter from an everyday sentence: the app does it, the AI explains and asks back.
The user describes the need in everyday language; the AI translates the intent into the available fields and the application performs the filtering. Results are shown with floor plan, size and comparable parameters. Price, stock, booking status and handover date come from central, current data.
03An askable online walk-throughIt knows which room you are in: it answers from the document and marks the plan.
The AI can know which room, floor or building the user is in. It takes the balcony size from the property data and marks it on the plan at the same time. On request the tour can move to the living room, another apartment or a shared amenity — for which a concrete command link is built between the AI and the tour’s navigation.
04Virtual salesperson and VR guideIt leads through an apartment, office or industrial park — a family, a person moving alone and an investor get a different order.
The AI character appearing in the 3D space presents the main functions, answers in text and voice, and adapts the order to the user’s interest. A real salesperson can also steer the scene from an external interface, take over the conversation and record the next step. The character, knowledge base and speech handling are developed for the project’s purpose.
05Needs summary and handover to salesSize, budget, chosen properties, open questions — the customer checks what is passed on.
At the end of the conversation the system can summarise the size sought, the budget, the chosen properties and the open questions; the user can check what is passed to the salesperson. Approved data can be forwarded to a CRM or a designated colleague. The related offer sheet and shareable link are made from the chosen apartment or area.
06Tenant and resident assistant, askable documentation (BookAI)House use, parking, fault ticket — by permission, tied to the document version.
In a completed building the AI can answer about the handed-over house-use information, services and ways of dealing with things; it can prepare a fault ticket and attach a photo and a location ID. A knowledge base built on BookAI can make user manuals, building-services documents and operating material searchable and askable. The document’s version, validity and the building concerned are clearly tied to the answer.
07Building operations training (VRAI)Training new staff, receptionists and operators from the building’s own material.
The real estate adaptation of VRAI Knowledge Space and Lecture Space can train new staff, receptionists or operators: the AI instructor explains from the building’s own material, asks questions and starts practice situations. In a virtual environment the plant room, the guest route or an important control interface can be shown. Fire-safety, evacuation or construction simulation must be developed for the specific professional process.
08Measurable interestWhich buildings and apartments are opened, which filters are used, what stays unanswered.
The system can measure which buildings and apartments are opened, which filters are used and which questions stay unanswered. This can show where the sales content is incomplete, which presentation element is useful and which property needs a different explanation. We report a sales result only on data tied to a suitable period and measurement method.
- 01Request
- 02Intent
- 03Verified command
- 04Building action
Price · stock · booking status · handover date — from central data, via API
The language model interprets; price, stock and action come from the system.
Working AI systems elsewhere — the real estate version is an adaptation
- Learn Virtual EuropeSustainable Choices Room: a talking AI assistant in VR, with the ChatGPT API, speech recognition and read-aloud.
- BOBOur own AI character: written and spoken dialogue inside a virtual environment.
- VEXMore than a hundred products on a touchscreen with an AI product assistant (defense exhibition).
- TouchAI · VRAI · BookAIAdaptable product bases for different surfaces; the real-estate-specific functions are built in each project.
The real estate AI functions are development directions, not finished installations in a property system.
06 — After handover
The building keeps working after handover.
TabLog is ARworks’ own product for the daily life of the completed building: visitor check-in, working time and access control — from a tablet, a phone, the cloud.
A guest’s journey
- 01Invitation and QR codeThe guest enters the details in advance.
- 02ArrivalAt reception, from a phone or tablet.
- 03NotificationThe host is notified at once.
- 04EntryThe door or turnstile opens by permission.
- Multilingual operation
- Several buildings or sites
- Badge printing
- Daily · weekly · monthly statistics
TabLog Visitor
Own product
Visitor reception
Invitation, QR code, check-in at reception — and the host receives a notification.
TabLog Work
Own product
Working time and mobile use
Working-time tracking started from a mobile phone, for office and hybrid work.
TabLog Access Control
Own product
Access-control system
Cloud-based permission management and the readers and locks at the doors in one system.
TabLog Üvegkapu
Own product
Construction-site access control and data reporting
Identifying entrants, gate control and entry/exit records on the construction site.
Recommendable AI extensions
AI receptionist
It answers about the building’s services, the right arrival process and the route to the guest’s destination, in several languages; it prepares the guest invitation or the handover to reception. Actual identification and access rights are handled by the access control system.
Operator AI assistant
By permission it opens the right log or report and helps with common administrative questions; it can also be linked to fault-ticket entry, preparing subcontractor arrivals and guidance inside the building. A custom development, handled separately from the existing TabLog functions.
The reception TouchAI, TabLog, the tenant web interface and the askable manual can form one joint roll-out programme: the guest arrives and gets guidance in the building, and the tenant finds usage information and service options on the same interface.
07 — International
15 years. 6 countries.
Hungary, the United Arab Emirates, Kuwait, Japan, Germany and China — residential, office, industrial park and trade show, in different languages and settings.
The portfolio is being built, since 2011
08 — Packages
Real estate packages we can put together
Eight packages — each backed by delivered work. Click a tile for details.
How we work
- 01
Project start
The situation of use: sales office, trade show, home, meeting room or operations — who uses it and what decision it supports.
- 02
Source material and prototype
Checking the supplied CAD, BIM or 3D files at the start; matching apartment IDs, floors, orientation and data; an early prototype.
- 03
Integration and trial
Performance and interface checks on the chosen devices; a salesperson test.
- 04
Installation and training
Device setup, kiosk mode, languages, on-site operation; short, concrete training for local staff.
- 05
Continuous updates
A new phase, new supply, a new version: we handle updatable text, images and data separately from the 3D geometry.
What we measure
- Opened buildings and apartments
- Filters used
- Unanswered questions
- Presentation use
- Booking requests
- Qualified interest
- Questions passed to sales
Measurement is tied to a concrete business indicator; we report a sales result only on data tied to a suitable period and measurement method.
Platforms and technology
- Unity (C#)
- Unreal
- Web 3D · WebXR
- iOS · Android
- Meta Quest · HTC Vive · Pico
- Touchscreen · kiosk
- CAD · BIM import
- AI integration
Data and system connections
- A central apartment or letting database: to manage price and availability
- CRM: to hand over the chosen property, the prospect’s need and the contact
- CMS: to update project descriptions, images, videos and AI knowledge
- A calendar link for booking a viewing or a sales meeting
- SSO and roles for the tenant, reception and operator interfaces
- TabLog and an on-site access control system, with a separately configured hardware link
- BMS or another technical data source for a digital twin, in a custom integration
- LMS for staff and operations training
Online and offline: the main 3D and multimedia presentation can run on locally stored content; live stock, lead handover or cloud AI need internet — in the on-site system we define which function works without a connection and when synchronisation happens.
09 — Next step
Let us discuss what you would show first
In a short meeting we clarify the situation of use — sales office, trade show, home interface, meeting room or operations — and suggest a first step.
- 01Situation of use
Who uses it, what decision it supports, what source material and data are available.
- 02Prototype
On an early prototype we check building and apartment choice, the views and usability.
- 03Roll-out
Device setup, training — and continuous content updates.
Budaházy Szabolcs
Managing Director, ARworks Kft.
Send a message Start a project Start the presentation The ARworks YouTube channel ↗This page contains only publicly releasable information and ARworks’ own project photos; concept visuals and demo data are marked.