01
How does sponsorship become an experience?
The backed athlete or club on the fan’s phone, in their hands, in their goal — as a game.
ARworks · Sport portfolio
Start. Pitch. Podium.
VR, AR and mobile AI for sponsors, clubs and federations — so that sponsorship becomes an experience and fans become participants. Since 2012.
Pick a lane and start — the result is an illustration.
Open an example
- years of sport AR/VR since 2012
- 14
- completed sport and sponsor references
- 10
- video presentations, one click to play
- 8
- platforms: VR · AR · mobile · AI
- 4
Brands and partners
- Ferencváros
- Telekom Veszprém
- Magyar Telekom
- Groupama Biztosító
- Ursus
- Tesco
- Immochan
- Sportfive
- Mobilsofa
- AÖFK
- LRV Minden
- Databike
01 — Who it is for
Three situations where sport and technology meet.
For the sponsor, the club, the athlete — we have built answers to these since 2012.
02
How does the fan get closer to the pitch?
The stadium and the pitch are the set; the fan steps into the scene — in AR, in VR, on a tablet.
03
How does movement become data and a story?
Real players’ movement becomes an avatar; results become careers, rankings and a capability profile.
02 — References
Delivered and presented work
Click a card: details, video, ARworks’ role.
- Referencea completed, delivered project
- Demoour own demo or demonstrator
- Directiona recommendable solution built on existing know-how
- Own producta finished ARworks product or platform
Brand names refer to completed projects, not to a current contract.
In use
How they play: the “Save the Pros” VR game
The real application’s screens — with the hand movements.
Sponsor activation
AR · mobile · VR
The sponsorship becomes an experience, a game and data.
- Collecting game
- AR photo
- Prize game
- Hostess operation
Telekom Olimpia · 2012
Reference
The backed top athletes around the T-points
The top athletes backed by Magyar Telekom could be collected in AR around the T-points.
Champions’ Cup · 2012
Reference
A football Euro promotion: the visitor is the star of the stadium
The visitor held a cube, and wherever it was turned, the championship cup appeared in its place.
Ursus Rally Driver · 2012
Reference
The sponsored driver’s car on the camera
The fan could sit in the sponsored rally driver’s car — on the camera — and share the photo immediately.
Tesco — water sports · 2017
Reference
Water polo from below in VR, an AR winning flyer
Underwater 360-degree water polo footage in VR and an AR prize game for a 15-venue in-store promotion.
Club and fan
AR · VR · tablet
The fan gets closer to the pitch — in the stadium and at the stand.
- Stadium AR
- VR goalkeeping
- A racing game
- Club app
Fradi · Title-celebration AR · 2024
Reference
The club’s emblem on the pitch, on the fans’ phones
The Fradi eagle flew around the pitch and returned with the Championship Trophy — on the fans’ phones, in the club’s official app.
Save the Pros · 2019
Reference
The fan stands in the goal of their favourite team
What is it like to stand in your favourite team’s goal while your favourite players shoot? Fans could try it in a VR headset.
Swim race on 4 tablets · 2016
Reference
Four players, one projected pool, off on the whistle
Four tablets and a projected pool: the players pick famous swimmers and race at the whistle.
Olympic AR Navigator · 2012
Demo
Which way and how far is the Olympics?
GPS-based AR: which way and how many kilometres away are the Olympic cities, halls and venues.
Athlete, training and data
VR · motion · web
Movement becomes an avatar, results become data and a story.
- Motion digitisation
- VR practice
- Results data
- Badges
Sports simulator VR · 2023
Reference
Motion digitisation, hand tracking, no controllers
The guests of a handball museum could defend seven-metre throws in VR as a goalkeeper — with bare hands.
Databike
Reference
Every start, every result, on one platform
A web platform that collects, verifies and connects the results, riders and clubs of Hungarian competitive sport.
Digital Wanderer · 2020
Reference
Badges, playful tasks, an offline hike
Educational trails digitally: a map, station tasks, AR models, and badges for completed hikes.
Our own platforms
Adaptable foundations
What does not have to be built from zero: faster to adapt to a club’s, federation’s or sponsor’s task.
VR Sport Talent Lab · 2026
Demo
Reaction, anticipation, balance, attention, rhythm
Our own WebXR-based measurement-system demonstrator for athletes: one engine, a dozen measurement tasks, with an athlete ID.
A demonstrator — not a validated measurement tool.
TouchAI
Own product
Information, route, sponsor offer
A touchscreen-optimised AI assistant — from the club’s, federation’s or stadium’s own materials.
03 — Toolkit
See what we can build.
Four hands-on tools: start lights, shirt, pitch, podium. Next to each it says what it is for.
Illustrative concept demos with fictional data — not measurement tools.
REACTION TIME
0.231s
Start it: five lights come on, then go out — touch then.
Best0.231Average0.257
Latest attempts
- 287
- 254
- 231
The lights go out after a random time; touching early is a false start.
Chest
The player in 3D and the match statistics
AR
FrontBack
Surface
Active AR surfaces: 2
Distance9.8km
Top31km/h
Sprints6
Layers
Drag the time slider: any moment of the match can be viewed.
LIVETotal votes: 710
- 7 Bib 7 142
- 12 Bib 12 187
- 23 Bib 23 96
- 31 Bib 31 164
- 45 Bib 45 121
Leading: bib 12 · Vote for a bib number — the podium rearranges at once. (In the demo one click counts as 8 votes; the rest are simulated.)
04 — Surfaces
One sponsor story. Every surface.
The same game and the same athlete content on a VR headset, mobile, tablet, in AR, on the web and at the stadium kiosk.
Shared sponsor story
athlete · club · team · scenes · games · data · measurement
01
One story, separate experiences
The athlete’s and the sponsor’s message is built on one base; in VR presence matters, on mobile speed, at the stand the game.
02
Participation can be measured
Participants, play time, shares, voucher redemption — tailored to the campaign’s goal.
03
Rights clarified up front
We agree the use of the name, likeness and club emblem with the rights holder; minors’ data is handled separately.
05 — AI
Ask. The stadium guides.
The conversational layer answers from the club’s or federation’s own material — and can show a sponsor offer.
TouchAI — fan guide
Where is sector B, and which way do I go?
From the entry go right on the outer concourse, through gate 2: sector B.
Type or pick…
What the AI layer can do
01Fan information and routeGates, sectors, rules, schedule — in several languages.
TouchAI takes questions in natural language on a touchscreen kiosk or on mobile, works from documents supplied by the club, and can show text, images or video.
02Virtual coach and expertExplainer, questioner and evaluator in one AI avatar.
The AI avatar of VRAI Knowledge Space lectures, answers questions and builds practice tasks from the given material. Tailored to sport it could be a coaching, refereeing or fan guide — a development direction.
03Movement and match analysisRoute, heat map, sprint — from tracked data.
The AI explains tracked or video-derived data in plain language: what happened in the match and what interests the fan. It cannot start without a data source and consent — a development direction.
04Rules and results, askableRace rules, regulations and result lists behind one search.
The answer comes from the federation’s own documents, with the source and the document version. A results platform like Databike can thus also be searched by conversation.
05AI training and consultingTask-based: which method works in the role, safely.
For marketing, communication or club staff: which AI method works efficiently and safely in their own task.
06Quick, targeted developmentsVibe Coding: a campaign page, a voting tool, a mini game, a prototype.
Well-defined campaign applications and prototypes in a short time; before development we clarify what data it handles and what environment it can run in.
- 01Question
- 02Intent
- 03Verified source
- 04Answer and route
Route · rules · schedule · offer — from the club’s own data
The language model interprets; content and action come from the club’s system.
Working AI solutions — in the field
- TouchAIAn AI kiosk working live at a trade show.
- VRAI Knowledge SpaceAn AI lecturer, consultant and examiner avatar with an AR view.
- AI trainer in VRA ChatGPT-based trainer in our VR trainings (in healthcare references).
The sport-specific AI functions are development directions: in a specific club system or sponsor campaign they are not references.
06 — Activation
Sponsorship you can play.
Sponsorship becomes an experience in four steps — and data for the next decision.
The fan’s journey
- 01Sponsor messageThe backed athlete, club or sport.
- 02PlaceStadium, stand or store — where the fan is.
- 03GameAR, VR or tablet: collecting, a photo, a contest.
- 04Data and sharingParticipants, shares, vouchers — measurably.
- AR photo and sharing
- A collecting game and a prize game
- Hostess operation and device rental
Telekom Olimpia · 2012
Reference
The backed top athletes around the T-points
The top athletes backed by Magyar Telekom could be collected in AR around the T-points.
Champions’ Cup · 2012
Reference
A football Euro promotion: the visitor is the star of the stadium
The visitor held a cube, and wherever it was turned, the championship cup appeared in its place.
Ursus Rally Driver · 2012
Reference
The sponsored driver’s car on the camera
The fan could sit in the sponsored rally driver’s car — on the camera — and share the photo immediately.
Every case is individual: the sponsor contract, the name-and-likeness rights and the venue’s rules decide what can be done.
We use an athlete’s name or likeness and a club’s or federation’s emblem only with the rights holder’s consent; minors’ data is handled separately.
07 — Split times
Split times since 2012.
From the first sport AR to AR in the stadium — on one staircase, every milestone a step.
08 — Packages
Sport packages we can put together
Eight packages — backed by delivered work. Click a tile.
How we work
- 01
Goal and channel
What should the fan do, and where: stadium, stand, store or home.
- 02
Scenario and prototype
The game, the scene and the indicators to measure; an early prototype for the client.
- 03
Development and testing
AR, VR, mobile or tablet — a trial with the target audience, on the event’s devices.
- 04
Event and operation
Installation, devices, staff; hostess and a tour where needed.
- 05
Measurement and follow-up
Participants, shares, vouchers; the scene can be extended for the next season.
What the system can measure
- Number of participants
- Play time
- Shares
- Voucher redemption
- Result and leaderboard
- Repeat use
Measurement is tied to the campaign’s goal, with aggregated data; personal data only with consent.
Platforms and technology
- VR · Meta Quest · HTC Vive
- AR · iOS · Android
- Unity · Flutter
- Interactive 3D · in the browser too
- Tablet · touchscreen · kiosk
- Motion digitisation
- AI integration
- Blender · 3ds Max · Maya
Rights, data protection and venue
- We use an athlete’s name or likeness and a club’s or federation’s emblem only with the rights holder’s consent
- Minor athletes’ and participants’ data is handled separately; personal data needs consent and a data-protection assessment
- The rules of the venue and of the sponsor (stadium, store, event) are agreed in advance
- At an event the application can run locally, without internet; a live leaderboard and cloud-based AI need internet
09 — Next step
60–90 minutes: try what works.
We would gladly show you in person the solutions that are most relevant to your sponsorship, club or federation.
- 01Overview
We briefly present the technology and development options.
- 02Hands-on
You can try a few VR, AR and mobile applications.
- 03Pilot
Together we identify 2–3 areas where a pilot project or an adaptation makes sense.
Budaházy Szabolcs
Managing Director, ARworks Kft.
Send a message Start a project Start the presentation The ARworks YouTube channel ↗This page contains only publicly releasable information and ARworks’ own project images; illustrations and demo data are marked.