01
It has not arrived yet
Model launches and shows: the new car can be shown before premiere day.
ARworks · Automotive portfolio
Show the car before it arrives.
Digital showrooms, 3D configurators, AR and VR demos and AI product experts — with Audi, Mercedes, Honda and Lincoln projects, since 2011.
- years of automotive development
- 15
- markets: Hungary, Asia, the Middle East
- 6
- car brands among our references
- 8
- automotive and mobility projects
- 20+
Brands and partners
- Audi
- Mercedes
- Volkswagen
- Honda
- Lincoln
- Chery
- Exeed
- Opel
- Infiniti
- NNG
- Porsche Hungária
- AlGhanim
- Impact BBDO
- Merlin
- Aegon
- HUMDA
01 — Why ARworks
Three situations where the car is not in the room.
We build digital answers for exactly these moments — since 2011.
02
There is no demo car
Every colour, trim and interior can be shown — even when none is on the floor.
03
Cannot be seen in person
A factory, an interior, a driving situation or a process — experienced safely.
02 — References
Delivered and presented work
Click a card: details, video, ARworks’ role.
- Referencea completed, delivered project
- Demoour own technology demonstration or own solution
- Directiona recommendable solution built on existing know-how — no delivered automotive reference yet
Brand names refer to completed projects, not to a current contract.
In use
How it is used: the Honda showroom in Kuwait
The real application’s screens — with the touches.
Digital car showrooms and dealer systems
Showroom · mall · event
The full model range from one content base — on touchscreen, iPad, AR and VR.
- Shared vehicle library
- EN/AR, right to left
- Quote request by the salesperson
AlGhanim · 2021
Reference
Three surfaces, one vehicle library
The full model range on touchscreen, iPad, AR and VR — in two showroom environments.
Honda · 2023
Reference
Real-time 3D configurator · Kuwait
Model, colour, wheels, trim and interior — on a large touchscreen, in English and Arabic.
Chery · Exeed · 2022–2023
Reference
Several brands on one development base
On touchscreen and iPad: every model, trim and colour — with its own content for each brand.
The card artwork is an illustration.
Honda Karasna · 2019
Reference
Tablet AR, a motorcycle coloured part by part
Ten motorcycle models in 3D, with custom colouring and photos — including models not in the dealership.
Model launch, showroom opening, experience
Premiere · show · game
The new car is visible before it arrives — in AR from a print ad, on a stand, in a game, in VR.
- AR from the printed ad
- Test-drive sign-up
- Game and leaderboard
Audi — six model launches, 2012–2017
Singapore, Hungary, Hong Kong: the same task, another market.
Mercedes · UAE · 2013
Reference
Impact BBDO · UAE · 2013
The interior in 360°, with hotspots: explore by moving the device or by touch.
Opel Mokka · 2013
Reference
WestEnd · 2013
A timed AR course on a 4-metre table: printed and virtual terrain elements together.
Infiniti · 2015
Reference
Dubai Motor Show · 2015
Adapting a finished 360° driving film for Oculus Rift — an experience for a model not yet available.
Volkswagen · 2011
Reference
Tuning Show · 2011
Where our automotive work began: the Golf R-Design in AR, at the show.
Factory, training and mobility
Staff · suppliers · awareness
Making processes and situations tangible that visitors cannot see in person or practise safely.
- 360° film and interactive 3D
- Hotspots and explanation
- Simulation
Mercedes · Kecskemét · 2017
Reference
Kecskemét · 2017
Two days of shooting, about two weeks of post-production: a six-minute 360° factory tour with explanatory hotspots.
The card artwork is an illustration.
NNG · 2016
Reference
Telematics, Detroit · 2016
The benefits of a navigation system along a character’s everyday journey — a guided AR presentation.
Aegon · 2019
Reference
Uniomedia · 2019
A driving simulator to feel the danger of phone use: steering and replying at the same time.
HUMDA · 2024
Reference
Mobility and sustainability · 2024
A ten-week, multi-stop Quest 3 VR programme: a virtual space station, 3D models and videos.
Our own solutions and demos
What stands behind the projects
Our own technology demonstrations and solutions — not client references.
VRemote
Demo
The salesperson guides the experience beside the customer
A helper can follow and steer the experience running in the headset from a phone.
Meta 2 · 2018
Demo
Our own proof of concept
A car in real space: movable, rotatable, scalable — the interior can be viewed too.
Our own proof of concept — not a Lexus commission.
Rally 360 · 2015
Demo
Our own 360° film · 2015
From our own rally experience: 360° interior footage of a stage of the Mikulás Rallye.
F1 AR · 2012
Reference
ConVisual · dmexco, Cologne · 2012
AR starting from an exhibition stand wall: the race car appeared in four designs.
03 — Surfaces
One content base. Every surface.
The same vehicle and product data on touchscreen, tablet, browser, AR and VR — each device with its own interface.
Shared vehicle and product data
models · colours · trims · content · AI knowledge
01
Shared data, separate UX
Models and content are managed from one base; each device gets its own interface.
02
A setting for each brand
A villa garden, a dark showroom, a campaign space — the setting can be swapped, even car by car.
03
Local market versions
Language, range, colour and trim variants per market; the Arabic interface lays out right to left.
04 — AI in the showroom
Say it. See it.
The conversational layer reaches the 3D app through verified commands: a request becomes a real visual step.
TouchAI — concept demo
Type or pick…
What the AI layer can do
01AI product advisorAsk about a model, trim or boot space — it answers from approved data.
The system answers from the approved technical and commercial data and can also open the product page, a photo or a video. Model year and target country are part of the data; price and stock questions need fresh structured data or a system connection.
02Natural-language configuratorColour, interior view, two trims side by side — on request.
The AI layer can be linked to the 3D interface: we translate the language intent into verified commands available in the app. The app decides from the product data whether a given combination exists.
03Guided model selectionAsks about use and key features, then shows relevant models.
The choice is supported by comparable product data and recommendation criteria agreed in advance; at the end of the conversation a short needs summary can be handed to the salesperson. The financial offer is handled by the dealer’s own pricing and financing process.
04AI receptionist and showroom assistantGreets the visitor, picks a language, routes to the right colleague.
It can record a test-drive request, contact details or an advance question. Notifying the salesperson and connecting the booking calendar is built for the specific environment; the handover matters: the chosen model, trim and questions reach the colleague in the same flow.
05Virtual salesperson and AI avatarA brand-fitted character on screen or in VR, in natural conversation.
The character’s voice, look, language and style are customisable. ARworks’ talking AI characters and real-time conversation systems from other sectors provide the technical base; it can be tied to a finished installation for a specific brand only with the matching reference.
06Sales and service internal assistantSearches manuals by model year, accessory or procedure and shows the relevant part.
An internal knowledge base and permission levels can be set up, with public and staff material kept separate. For service procedures, the approved documentation, its version and the identification of the applicable model come first.
07Measurable interestModel openings, comparisons, test-drive requests, lead handovers.
Aggregated topics and unanswered questions can be extracted from AI conversations; data handling is shaped to the chosen functions and the dealer’s process. As results we report only impact that has actually been measured and approved.
- 01Request
- 02Intent
- 03Verified command
- 043D action
Price · stock · financing — from a database, via API
The language model interprets and explains; the data and the action come from the system.
Working AI systems in other sectors — the automotive version is an adaptation
- VEXMore than a hundred products on a touchscreen, with an AI product assistant (defense exhibition).
- SaabAn avatar with real-time, prompt-controlled dialogue.
- MedtronicTwo virtual patients on the OpenAI Realtime API, in VR training.
- Fitness and MoreA personalised series from a large video library — recommendation experience.
The AI functions for automotive are development directions; they are not references as finished installations for a specific car brand.
05 — International
15 years. 6 markets.
Hungary, Singapore, Hong Kong, Kuwait, Saudi Arabia and the United Arab Emirates — different ranges, languages and sales environments.
On the road since 2011
06 — What we can build
What we can build on our existing know-how
Six directions — each backed by delivered work. Click a card for details.
Concept — illustration
Direction
A brand-fitted, multilingual AI on approved data — a request becomes a 3D step.
Concept — illustration
Direction
The car in real space: walk-around, true to scale — even if it has not been delivered yet.
Concept — illustration
Direction
From a link or QR code, in the browser — a journey that starts in the showroom continues at home.
Concept — illustration
Direction
Remote prospects and a salesperson in one space — looking at the car together.
Concept — illustration
Direction
Assembly sequence, tool use, inspection point — practised with feedback.
Concept — illustration
Direction
Battery, drivetrain, charging — in 3D animation; with data links, a digital twin.
More directions
07 — Roll-out
From the first idea to a working showroom
- 01
Project start
The situation of use: showroom, event, home, factory or training — who uses it and what decision it supports.
- 02
Content and prototype
A data structure from the model list; an early prototype for model choice, views and usability.
- 03
Integration and trial
Performance and interface checks on the chosen hardware; a salesperson test.
- 04
Installation and training
Device setup, kiosk mode, network, content; short, concrete training for local staff.
- 05
Continuous development
A new model year, trim, campaign — regular content work, with measured lessons.
What we measure
- Model openings
- Comparisons
- Frequent topics
- Test-drive requests
- Lead handovers
- Usage time
- Friction points
- Unanswered AI questions
We report only impact that was actually measured and approved; technology alone does not justify a general sales-growth percentage.
Platforms and technology
- Unity (C#)
- Unreal
- Web 3D · WebXR
- iOS · Android
- Meta Quest
- Touchscreen · kiosk
- Maya · 3ds Max · Blender · Substance
- AI integration
Data and system connections
- Model year, country, trim, colour and accessory in a separate data structure
- A compatibility rule set for the 3D configuration
- Price, stock, financing, booking — via the client’s API
- CRM: needs summary, configuration, lead
- CMS: updating the model range, text, video and AI knowledge
- LMS (SCORM, xAPI) for training
- A multilingual system: translation, voice and interface direction checked separately
Online and offline: the model showcase can run locally; cloud AI, stock queries or CRM handover need internet — for offline situations we plan a sync rule.
08 — Next step
Let us discuss what you would show first
In a short meeting we clarify the situation of use — showroom, event, home interface, plant or training — and suggest a first step.
- 01Situation of use
Who uses it, what decision or learning goal it supports, what data is available.
- 02Prototype
On an early prototype we check model choice, views and usability.
- 03Roll-out
Device setup, training — and continuous content updates.
Budaházy Szabolcs
Managing Director, ARworks Kft.
Send a message Start a project Start the presentation The ARworks YouTube channel ↗This page contains only publicly releasable information and ARworks’ own project photos; concept visuals are marked.