Choose the favorite that suits you!
Which toothpaste suits you? - The magic mirror will tell you!
About the project
For Be You – Curaprox toothpastes, we used Instagram and Facebook filters to launch a new product line. The advantage of filters is that users can try them instantly by clicking a banner ad on the web or scanning a QR code, without installing a separate app. Be You toothpastes come in six flavors and six characters, so it was natural to explore users' opinions and moods through a multiple-choice question. Users answered by tilting their head left or right, and at the end, the toothpaste that best matched them appeared. Each of the six toothpastes had its own foreground and background animations, which were already familiar from the ad campaign. Besides the 3D tube animation, we also colored the user's mouth to match the corresponding color, allowing them to post personalized photos and videos.
