Ursus – Bear in the Bottle
About the project
For Ursus, Romania's largest domestic beer brand, we created a multi-part application used during the brand's rebranding campaign. The app offers the following features: Bear Toast Photo: Fans can toast and have a beer together with the bear from the brand's logo and share their joint photo. Bear Bottle Opener: Pointing the phone at the bottle, the live camera view displays our custom-designed 3D animated bear, which turns around and opens the bottle, resulting in a mist crown appearing above its head. Pub Navigator: The app shows the location of nearby pubs and, of course, also shows the way there. Facebook Game: By showing the app one of three images featured on the brand's Facebook page, the player receives a code which can be entered back on the Facebook page to win. Beer Airship: In this fun game, players must navigate a beer bottle hanging from a hot air balloon that appears on the live camera view, past thistles, clouds and other obstacles, to position it over a beer crate and drop it in. Beer Info: Fans of the brand can find the characteristics of the various Ursus beers here. With the help of the app, the brand, owned by SAB Miller, strengthens customer loyalty through the smartphone that's already at hand during a beer session.
