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FMCG & Retail

360° goose processing showcase video

A VR video showcasing the entire breeding, processing, and preparation process

Sales & Product PresentationVRGear VR, iPad
360-s libafeldolgozó video
The project at a glance — factual summary
ClientTranzitfood
WhenOctober 2017
PurposeSales & Product Presentation — FMCG & Retail
TechnologyGround and drone-based 360° filming · Gear VR, iPad
What ARworks deliveredScript development, Drone filming, 360° film editing, iPad app programming

About the project

We created a 360° video for Tranzitfood, one of the largest domestic goose breeding and processing companies, showing how geese and ducks make their way from hatching to packaging onto the table. The company, which primarily works with foreign markets, had the video made for a major annual exhibition in Germany to showcase the conditions of the entire process to potential wholesale buyers in the most impressive way possible. As part of this, alongside segments showing indoor hatching, rearing, and processing, we also created a drone VR video so visitors could experience the natural surroundings of Hortobágy, where outdoor rearing takes place, as vividly as possible.

What ARworks did
Script development
Planning the 4 different locations and the schedule within each
Drone filming
Careful attention to the geese's sensitivity
360° film editing
The most spectacular segments were arranged into the film with the best pacing
iPad app programming
Integrating the 360° video to make playback simple
Gallery
360-s libafeldolgozó video360-s libafeldolgozó video360-s libafeldolgozó video
Gallery 4

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