BRISE VR LAVENDER FIELD PROMOTION

About the project

We created an eye-catching promotional VR application in Dubai for S.C.Johnson's Brise (Glade in the Middle East) air freshener, showcasing the experience offered by the Lavender-scented product to customers. Putting on the Samsung Gear VR headset, after an intro featuring falling lavender petals, users first find themselves in a pleasant-feeling room. Looking around, if they spot the Brise on the table and look at it, it releases a cloud of scent, transforming the environment into a gently swaying lavender field surrounded by a moving waterfall and mountains. This roughly 2-minute unique visual and brand experience effectively reinforces the benefits offered by the product.