The world's first AR music video
About the project
ARworks developed a unique yet genuinely popular Augmented Reality application, already surpassing 30,000 downloads, for Smiley, perhaps the best-known Romanian DJ. The solution showcases an entirely novel use of AR. By pointing the app, available on both Android and iPhone, at an image that appears for 15 seconds in the star's latest music video, the video continues right in our living room. On the phone's live camera feed, alongside our immediate surroundings, the dancers from the video and the DJ himself appear. This way, a music video and its performers can step out of the TV and party with fans in their own living room, bedroom, or anywhere in the city. The HaHaHa Reality app transforms the simple, familiar experience of watching a music video into a complex, engaging, immersive, multiplatform event — connecting content available on the internet, TV, and smartphones. The app represents a significant advance in AR, as it is the first to use a marker integrated into moving footage, into video itself. With this solution, the video also becomes a carrier of extended content that can be changed or expanded at any later point.
