The project at a glance — factual summary
ClientBTL Labor
WhenNovember 2011
PurposeExhibition & Event Solution — FMCG & Retail
TechnologyAugmented Reality · Android, iOS, JUNAIO
About the project
For the AR channel created for BTL Labor's "New Period, New System?" marketing communications conference, the user was placed in the middle of a marketing periodic table, surrounded by columns of spatial elements. The solution also included a vote: visitors could vote for the most important tool, and the model was updated according to the voting results, with the tallest column representing the marketing tool that received the most votes.
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