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FMCG & Retail
Heineken shadow dance at Balaton Sound
ARAR
The project at a glance — factual summary
ClientHeineken
PurposeFMCG & Retail
TechnologyAR · AR
About the project
In the Heineken tent at the 2014 Balaton Sound festival, a special virtual attraction awaited visitors – as they stepped onto the stage, a silhouette of their own shadow appeared behind the spontaneous performer, precisely following their movement and dance throughout the performance. We created this James Bond film teaser-style visual effect using a Kinect – and later used it several more times.
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