Instant experiences on your mobile

About the project

Everyone has come across face filters before, but perhaps not everyone knows how many ways they can be used in advertising campaigns as well. Facebook, Instagram, and TikTok filters are instantly accessible, meaning there's no need to download anything in advance - just tap a banner on your own mobile phone, or point your phone's camera at a QR code, and you can try them out right away. As their name suggests, face filters are primarily used to change, paint, or add humor to the face, but we can just as easily place any 3D or plain graphic element in front of or behind the face, allowing us to use the entire space around the user. What's more, we can link different actions, animations, and changes to smiling, winking, or making faces. We can also create simple quiz games where answers are selected based on head movement or facial expressions, and additional interactions are available through buttons that appear on the screen. On top of that, the full augmented reality experience is also available, since face filters can display simple 3D models in AR, making them particularly well suited for treasure hunt games, fun animations, or 3D product showcases. In certain cases, face filters can now fully replace mobile apps, offering much simpler and more instant access, making them especially suitable for promotions, campaign support, and product launches, all while being much more favorable in terms of development time and cost. A few examples: