AR app for Audi's Singapore showroom opening
About the project
In December, Southeast Asia's largest Audi showroom opened in Singapore. Our app, called Audi Center, was presented at the event and has since remained a key part of the experience offered there. The app consists of 4 main parts, each a great example of marker (print) based AR technology. A long-held wish for many can come true with the custom license plate creation feature – and of course, a Facebook-worthy photo can be taken instantly with the finished Audi featuring the virtual license plate. There's also an option to view the showroom's exterior in a helicopter-flight-like experience, while the special AR-based quiz makes it easy to learn about the key features of the new models. Finally, the 4th module, the one that sends adrenaline levels soaring the most, lets visitors drive the virtual R18 Le Mans-winning race car around the showroom floor, weaving between Singapore's iconic buildings. The lap time achieved against the shadow car is added to an online leaderboard – and of course, Facebook sharing is also available. Our second project for Audi Singapore is clear proof that AR-based applications can easily live up to expectations when paired with the right communication.
