Telenor AR Labyrinth at Allee

About the project

For Telenor, we created this application for a promotion introducing their new 4G network coverage, showcasing the possibilities of lightning-fast internet to visitors in a playful way at Allee, one of Buda's busiest shopping centers. In the app, we used motifs from Telenor's ongoing ad campaign to illustrate the evolution of mobile internet speed, while visitors made their way through a Labyrinth, testing their skills at five stations by pointing an Android tablet at the pictures posted at each station. At one station, visitors had to find and catch 4 blue Telenor butterflies within a swarm in 30 seconds, while at another, they had to touch a 4G-branded train speeding through an AR tunnel to move on to the next station of the Labyrinth. The tasks became progressively more difficult. Visitors could complete tasks by spinning around and touching a blue airplane, launching an AR rocket that appeared on the print at a station at the right moment, or, at the final station, catching 4 shooting stars in a panoramic AR sky to win prizes. Interest in the Labyrinth promotion was extremely high among both young and older visitors. Nearly a thousand people played during the one-week promotion.