Promotional Activations
Digital campaign experiences that invite audiences to do more than view a message: they interact with it through mobile, social, browser-based or on-site AR and VR experiences designed for active participation.
Traditional campaign assets can attract attention but offer limited participation. A well-designed digital activation can add play, personalised content or a hands-on experience to the brand while keeping entry fast and simple. The technology only works when the campaign mechanic, physical environment and user journey are designed as one coherent system.
Technology cannot compensate for a weak campaign idea. Participation can fall sharply if users face long registration, large downloads or complicated instructions. On-site AR depends on lighting, space and device handling, while VR has limited throughput. Prize draws and data capture also require privacy, consent and campaign rules to be defined before the experience is built.
A mobile AR concert experience that launches a virtual stage into the user's space directly from the product.
Controller-free, hand-controlled VR game for a restaurant promotion.
Which toothpaste suits you? - The magic mirror will tell you!
A mobile AR board game that starts from the chocolate packaging and invites the whole family to play together.
VR and AR experiences for a summer promotion
Multi-station AR game created to promote the 4G service.
iPad promotion app creating personalised photos with virtual face paint.