Virtual Audi Showroom – A3 in 3D
About the project
Having seen the success of the app created for the launch of the Audi A3 Sportback in Singapore, Audi Hong Kong commissioned us to adapt the application. We replaced the country-specific elements: we had a hired photographer take 360-degree panoramic photos in Hong Kong, and the information and creative elements of the Hong Kong launch event were also included in the app. Wheels, color options, and equipment differ by region, so we had to adjust those as well. Beyond that, we refined the look of the showroom and the car. By fine-tuning the lights and reflections, we can achieve a truly showroom-like effect, so the car almost comes to life and appears in a photorealistic way. All this, of course, required no complicated and costly photo shoots—just a well-built 3D model and skilled, professional 3D design work. This cutting-edge solution fully takes advantage of the huge computing power of smartphones. To achieve this, we developed a special programming method that opened up new possibilities in terms of colors, lighting effects, and reflections. The more realistically we can present the product—and put it directly in the customer's hands—the greater the engagement we can achieve. This is a great solution for adapting and further developing an existing application to local characteristics.
