NNG EXHIBITION SALES DEMO AR CITY

About the project

In the application created for NNG for the Telematics trade show in Detroit, visitors could follow Joe (the main character) through an average day of his. The company used this spectacular, interactive way to promote its new NAV FUSION navigation system. The hostess controlled the flow of the story on her own so-called “master tablet,” allowing her to pause it at any point where further explanation was needed. Emerging from a marker image nearly 1 meter in diameter, the “hero” moves through a massive 3D city and, thanks to the new NAV Fusion system, is informed in time about every traffic obstruction and the current road conditions. The story demonstrating the product's advantages was made even more immersive by the narrator's and characters' voices, along with additional 3D icons appearing above the city and intense sound effects.