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ARworks · Automotive portfolio

Show the car before it arrives.

Digital showrooms, 3D configurators, AR and VR demos and AI product experts — with Audi, Mercedes, Honda and Lincoln projects, since 2011.

Audi · Mercedes · Volkswagen · Honda · Lincoln · Chery · Exeed · Opel · Infiniti

A fictional modern electric crossover in side view — the swatches change the paint
Interactive illustration
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01 — Why ARworks

Three situations where the car is not in the room.

An orange Audi Q3 in AR on an iPad screen
01

It has not arrived yet

Model launches and shows: the new car can be shown before premiere day.

A red Honda Pilot with the configurator interface
02

There is no demo car

Every colour, trim and interior can be shown — even when none is on the floor.

Driving in VR: the virtual phone signals a message beside the dashboard
03

Cannot be seen in person

A factory, an interior, a driving situation or a process — experienced safely.

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02 — 15 years

On the road since 2011

2025year on the road
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02 — 15 years, 6 markets

15 years. 6 markets.

Budapest Singapore Hong Kong Kuwait Saudi Arabia Dubai · UAE Detroit (trade show)
  • HungaryVW · Audi · Mercedes · Honda Karasna
  • SingaporeAudi Q3 · Audi Center · A3 Sportback
  • Hong KongAudi A3
  • KuwaitLincoln · Honda · Chery
  • Saudi ArabiaHonda virtual showroom
  • UAEMercedes GL500 · Infiniti Q60
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A — Digital car showroom

One vehicle library. Three surfaces.

  • Touchscreen: browsing and configuring the range, also in shopping malls
  • iPad: personal selling; an AR view in the real setting
  • HTC Vive Pro: a presentation you can experience in space
  • Unity
  • AlGhanim · Kuwait
  • 2021
Lincoln: a touchscreen configurator with the colour and trim selector on the right
A Lincoln Navigator in a modern villa garden, in front of the Lincoln sign
Lincoln in VR: the car in front of the villa, a green selection ring on the floor, seen through the headset
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A — Digital car showroom

How it is used: the Honda showroom in Kuwait

Honda Pilot from the front; the model selector, view switch and language bar belowA silver Honda Pilot in the villa garden, with the configurator controls belowA red Honda Pilot in the Kuwaiti villa courtyard; the colour and trim selector panel on the rightThe Honda Pilot interior: steering wheel, dashboard and centre displayThe rear seats in the Honda interiorSpecification panel comparing two models
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A — Dealer systems

One development base, several brands

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B — Model launch

Six model launches, 2012–2017

R18 Singapore · Audi Center · 2012
LEADERBOARD

YOU GHOST CAR

A Le Mans game: a lap against a ghost car, on an online leaderboard
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B — Panorama and factory

Panorama and factory tour

The GL500 interior on an iPad, on a stand, on a showroom counter 123

GL500: the interior in 360°, with hotspots — Pan mode: an automatic tour

1 2 3 360° FACTORY TOUR · HOTSPOTS Illustration

Kecskemét: a 360° factory tour

  1. Site visit
  2. 2 days of shooting
  3. ~2 weeks post-production
  4. A 6-minute film
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B — Events and experience

Play and experience on the stand

The AR track on the iPad: steering arrows and the timerReference

Opel Mokka Dakar AR game

80 × 400 cm · 5 sections · timed

Infiniti Q60 VR experience at the Dubai Motor Show — video thumbnailReference

Infiniti Q60 VR experience

2000+participants over five show days

A VR adaptation of a finished 360° driving film — an experience for a model not yet available.

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C — Factory, training, mobility

Factory, training, digital twin

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03 — Surfaces

One content base. Every surface.

Touchscreen showroom · mall Details + iPad · tablet personal selling Details + Mobile AR from the ad · in theshowroom Details + Browser · QR continue at home Concept — illustration VR headset experienced in space Details + Life-size AR/MR by headset, in realspace Concept — illustration Shared vehicle andproduct data models · colourstrims · contentAI knowledge
  • Shared data, separate UX
  • A setting for each brand
  • Local market versions
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TouchAI — concept demo
A fictional modern electric crossover in side view — the swatches change the paint
Illustration: how the conversational layer works
Type or pick…

04 — AI in the showroom

Say it. See it.

A request becomes a verified command, and then a real 3D step.

  1. 01Request
  2. 02Intent
  3. 03Verified command
  4. 043D action

The language model interprets and explains; the data and the action come from the system.

The AI functions for automotive are development directions; they are not references as finished installations for a specific car brand.

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04 — AI in the showroom

What the AI layer can do

AI product advisor Ask about a model, trim or boot space — it answers from approved data.
Natural-language configurator Colour, interior view, two trims side by side — on request.
Guided model selection Asks about use and key features, then shows relevant models.
AI receptionist and showroom assistant Greets the visitor, picks a language, routes to the right colleague.
Virtual salesperson and AI avatar A brand-fitted character on screen or in VR, in natural conversation.
Sales and service internal assistant Searches manuals by model year, accessory or procedure and shows the relevant part.
Measurable interest Model openings, comparisons, test-drive requests, lead handovers.
DirectionThe AI functions for automotive are development directions; they are not references as finished installations for a specific car brand.
  • VEXMore than a hundred products on a touchscreen, with an AI product assistant (defense exhibition).
  • SaabAn avatar with real-time, prompt-controlled dialogue.
  • MedtronicTwo virtual patients on the OpenAI Realtime API, in VR training.
  • Fitness and MoreA personalised series from a large video library — recommendation experience.
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05 — What we can build

Six directions on proven ground

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06 — Roll-out

From the first idea to a working showroom

  1. 01

    Project start

    The situation of use: showroom, event, home, factory or training — who uses it and what decision it supports.

  2. 02

    Content and prototype

    A data structure from the model list; an early prototype for model choice, views and usability.

  3. 03

    Integration and trial

    Performance and interface checks on the chosen hardware; a salesperson test.

  4. 04

    Installation and training

    Device setup, kiosk mode, network, content; short, concrete training for local staff.

  5. 05

    Continuous development

    A new model year, trim, campaign — regular content work, with measured lessons.

What we measure
  • Model openings
  • Comparisons
  • Frequent topics
  • Test-drive requests
  • Lead handovers
  • Usage time
  • Friction points
  • Unanswered AI questions
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07 — Next step

Let us discuss what you would show first

In a short meeting we clarify the situation of use — showroom, event, home interface, plant or training — and suggest a first step.

  1. 01
    Situation of use

    Who uses it, what decision or learning goal it supports, what data is available.

  2. 02
    Prototype

    On an early prototype we check model choice, views and usability.

  3. 03
    Roll-out

    Device setup, training — and continuous content updates.

Available now

Budaházy Szabolcs

Managing Director, ARworks Kft.

Send a message

szbudahazy@arworks.com

arworks.hu

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Automotive portfolio

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A Lincoln Navigator in a modern villa garden, in front of the Lincoln sign

AlGhanim · 2021 Reference

Lincoln virtual showroom

Three surfaces, one vehicle library

A multi-platform system for the AlGhanim Cars team in Kuwait, presenting every Lincoln model, colour and option. A modern villa garden and a darker, enclosed space set the scene.

What it does

  • Touchscreen: browsing and configuring the range — also used in shopping malls
  • iPad: small footprint, personal selling; in AR view the chosen car appears in a real setting, exterior and interior
  • HTC Vive Pro: a presentation you can experience in space
  • The environments can be swapped later: each car can even get its own setting

ARworks’ role

  • 3D modelling: every model and variant
  • UX/UI: interfaces tailored to each device
  • Programming, on-site and remote testing

Platform

  • Unity
  • Touchscreen
  • iPad AR
  • HTC Vive Pro VR

Can be extended today

  • The same vehicle library in the showroom, at events and in one-to-one presentations
  • AI product expert and CRM connection
Message us about thisFull project page
A red Honda Pilot in the Kuwaiti villa courtyard; the colour and trim selector panel on the right

Honda · 2023 Reference

Honda digital car showroom

Real-time 3D configurator · Kuwait

A real-time 3D configurator for large touchscreens in Honda dealerships in Kuwait. The salesperson can start a quote request from the same interface; the dealer can show a variant of which there is no demo car at the moment.

The 2024 Honda Virtual Showroom for Saudi Arabia (Honda KSA) is a separate reference: the country, project version and client environment may differ from the Kuwaiti one.

What it does

  • Model, colour, wheels, trim and interior can be selected
  • English and Arabic interface — right-to-left layout for Arabic
  • Scanning, modelling and Unity development to create the vehicles digitally
  • Quote request from the salesperson’s interface

ARworks’ role

  • 3D scanning and modelling
  • Unity development: real-time configurator
  • Bilingual (EN/AR) interface, RTL layout

Platform

  • Unity
  • Large touchscreen
  • Web 3D

Can be extended today

  • TouchAI: an AI product expert on the existing display (2025 Honda KSA development direction)
  • CRM connection and usage statistics
Message us about thisFull project page
CHERYEXEED ENAR MODEL TRIM COLOUR REQUEST A QUOTE Illustration

Chery · Exeed · 2022–2023 Reference

Chery and Exeed showroom system

Several brands on one development base

A touchscreen and iPad tool made for AlGhanim to present every model, trim and colour interactively. On a shared development base, the models, variants and visuals get their own content for each brand.

What it does

  • Touchscreen and iPad
  • Every model, trim and colour
  • The range of several brands arranged for the right showroom and sales environment
  • Exeed as a separate brand, with its own models and identity

ARworks’ role

  • Developing the interactive presentation tool
  • Separate model and visual content for each brand

Platform

  • Touchscreen
  • iPad

Can be extended today

  • The same content base in web 3D, on a VR station and with an AI product expert
Message us about this
A Honda motorcycle in AR on an iPad screen, colour swatches below for part-by-part colouring

Honda Karasna · 2019 Reference

Honda Karasna AR motorcycle showroom

Tablet AR, a motorcycle coloured part by part

A Unity- and iOS-based tablet AR system for Honda Karasna: detailed 3D models of ten motorcycles, with the colour of each part changeable separately and a one-button reset to the factory colours.

What it does

  • Detailed 3D models of ten motorcycles
  • Part-by-part colouring, one button back to the factory colours
  • A photo of the custom-coloured bike — which can also serve as a reference for the later paintwork
  • Gallery: lifestyle scenes and factory colour variants
  • Shows models that are not physically in the dealership

ARworks’ role

  • Framework and colouring module
  • 3D modelling
  • UX/UI

Platform

  • Unity
  • iOS · iPad
  • AR

Can be extended today

  • Accessories and personalised vehicle presentation
Message us about thisFull project page
An orange Audi Q3 in AR on an iPad screen

Audi Singapore · 2012 Reference

Audi Q3 — launch app

Singapore · 2012

An iOS and Android app for Audi’s Singapore importer: the car can be viewed in an AR view that starts from a printed ad, or in standalone rotatable 3D. The ad, digital product knowledge and a personal meeting formed one customer journey.

What it does

  • Colour and wheel selection, headlight switching
  • Panoramic interior view; the interior opens onto several Singapore settings
  • Test-drive sign-up and launch-event information in one app

ARworks’ role

  • Mobile app (iOS, Android)
  • AR view and 3D showcase

Platform

  • Unity
  • iOS
  • Android
  • AR

Can be extended today

  • A launch today: web 3D, QR-code AR and an AI product expert
Message us about thisFull project page
A red Audi A3 Sportback on the rotating ColorStage, on iPad

Porsche Hungária · 2012 Reference

Audi A3 configurator

Hungary · 2012

A 3D and AR configurator made for Porsche Hungária. In the exterior view our own ColorStage solution let users change the paint on a rotating colour wheel; 3D wheels could be chosen too.

What it does

  • 360° interior panorama: zoom, lighting, information hotspots
  • ColorStage: the paint changes on the rotating colour wheel
  • 3D wheels can be chosen
  • Showroom finder and test-drive registration
  • The virtual setting can switch to Hungarian locations

ARworks’ role

  • 3D and AR development
  • ColorStage — our own solution
  • Panorama and hotspots

Platform

  • Unity
  • iPad
  • 3D · panorama

Can be extended today

  • Linking the spectacular configuration to the concrete next sales step
Message us about thisFull project page
The AR race track on the table in the iPad view: controls at the bottom of the screen

Audi Center · 2012 Reference

Audi Center opening app

Singapore · 2012

A marker-based iOS AR app for the opening of the Audi Center in Singapore: several kinds of visitor interaction in one branded app. The virtual track appeared on the showroom floor, with Singapore buildings.

What it does

  • Four modules: custom licence plate and photo, the showroom exterior, a product-knowledge quiz, a Le Mans-themed game
  • A virtual R18 race car — the lap time against a ghost car goes onto an online leaderboard
  • Sharing function

ARworks’ role

  • iOS AR app
  • Game development, leaderboard

Platform

  • iOS
  • Marker-based AR

Can be extended today

  • An opening and launch app that stays usable in the showroom after the event
Message us about thisFull project page
The Audi A3 Sportback in AR in front of a big-city square, seen on the iPad

Audi Singapore · 2013 Reference

Audi A3 Sportback app

Singapore · 2013

The Audi A3 SG app supported getting to know the Sportback and the launch-event communication on iOS and Android: an event tied to a car launch, a digital product showcase and a playful campaign, together.

What it does

  • Exterior and interior showcase, colour and wheel selection
  • AR photos and sharing
  • A memory game built on product features
  • A prize activation tied to the Audi Fashion Festival

ARworks’ role

  • App development (iOS, Android)
  • AR photo and game mechanics

Platform

  • iOS
  • Android
  • AR

Can be extended today

  • An event, a product showcase and a campaign game handled in a single app
Message us about thisFull project page
An Audi A3 in Scuba Blue on the stage, iPad view

Audi Hong Kong · 2013 Reference

Audi A3 virtual showroom

Hong Kong · 2013

After the Singapore app, we localised the system at the request of Audi Hong Kong: Hong Kong panoramas, local event information, creative elements and regional variants went in; we also improved the light and reflection effects of the 3D showcase.

What it does

  • Hong Kong panoramas and local event information
  • Regional wheel, colour and trim variants
  • Improved light and reflection effects

ARworks’ role

  • Localisation and content adaptation
  • Further development of the 3D showcase

Platform

  • Unity
  • iPad
  • 3D · AR

Can be extended today

  • A finished model showcase works in another country when product data and setting are adapted
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A yellow Audi Q2 on a Budapest street — the car of the VR film

Audi · 2017 Reference

Audi Q2 VR showcase film

Hungary · 2017

For the Q2 launch we made a 4K 360° film and a Samsung Gear VR player app. Visitors, seated in a real Q2 wearing the headset, took part in a virtual drive; the footage showed the interior and exterior camera views.

A historical platform: for a new project, playback is built for today’s devices.

What it does

  • Shooting, post-production and app development done by ARworks
  • Interior and exterior camera views
  • Conveys the driving experience even when an immediate test drive is not possible

ARworks’ role

  • 360° shooting and post-production
  • Gear VR player app

Platform

  • Samsung Gear VR
  • 360° film (4K)

Can be extended today

  • The driving experience as a 360° film (atmosphere) or an interactive simulation (an environment that reacts to decisions)
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The GL500 interior on an iPad, on a stand, on a showroom counter

Mercedes · UAE · 2013 Reference

Mercedes GL500 panorama app

Impact BBDO · UAE · 2013

Developed for the Mercedes regional centre on behalf of Impact BBDO in the UAE: a 360° interior on iPhone, iPad and Android. The hotspots open detailed function descriptions, photos and videos.

What it does

  • Lock mode: look around by touch — Pan mode: an automatic tour
  • Hotspots: description, photo, video
  • Test-drive sign-up in the app

ARworks’ role

  • On-site photography
  • Interface design
  • Programming

Platform

  • iPhone
  • iPad
  • Android
  • Unity

Can be extended today

  • A panoramic interior today: web 3D or VR, with an AI guide for the opened function
Message us about thisFull project page
The AR track on the iPad: steering arrows and the timer

Opel Mokka · 2013 Reference

Opel Mokka Dakar AR game

WestEnd · 2013

An iPad 3-based AR racing game made for Art Group to promote the Szalay Dakar Team’s Opel Mokka. The virtual race car runs on a five-section desert track appearing on an 80 × 400 cm table; participants drive it against the clock.

What it does

  • Printed and virtual terrain elements: obstacles, ramps, a jump
  • Daily winners and an overall competition
  • Built for on-site promotion

ARworks’ role

  • Game development and AR track
  • Results handling and campaign integration

Platform

  • iPad 3
  • AR
  • Printed track

Can be extended today

  • Mall brand activation, motorsport promotion, an event game
Message us about thisFull project page
Infiniti Q60 VR experience at the Dubai Motor Show — video thumbnail

Infiniti · 2015 Reference

Infiniti Q60 VR experience

Dubai Motor Show · 2015

For the Nissan/Infiniti team in Dubai we adapted a finished 360° driving film for Oculus Rift. At the Q60 presentation, visitors took a virtual car tour in a separate room of the stand.

What it does

  • The experience was shown on an external screen as well as in the headset
  • The contemporary report mentions more than two thousand participants over five show days
  • At a motor show, an experience can be built even for a model that is not yet physically available

ARworks’ role

  • VR adaptation of the existing film
  • Delivering the presentation

Platform

  • Oculus Rift
  • 360° film

Can be extended today

  • A VR test-drive experience: film or interactive simulation
Message us about thisFull project page
The Golf R-Design in three views, with callouts, on a pedestal

Volkswagen · 2011 Reference

The invisible Volkswagen Golf

Tuning Show · 2011

In April 2011 we showed the Golf R-Design in AR at the Tuning Show for Porsche Hungária. Visitors saw the virtual car with an iPad 2, a ZTE tablet or a suitable iOS or Android device; the solution ran in the Junaio AR browser.

What it does

  • The vehicle went to the show digitally
  • Tablet and smartphone, in an AR browser

ARworks’ role

  • AR development and content for the Junaio browser

Platform

  • Junaio AR browser
  • iPad 2 · ZTE tablet
  • iOS · Android

Can be extended today

  • Today the same goal can be met with modern mobile AR or a headset MR
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1 2 3 360° FACTORY TOUR · HOTSPOTS Illustration

Mercedes · Kecskemét · 2017 Reference

Mercedes VR Factory Tour

Kecskemét · 2017

A 360° factory tour at the Kecskemét plant, made for Mercedes and the Merlin agency. After a preliminary site visit we shot over two days; about two weeks of post-production produced the six-minute film.

What it does

  • Special camera positions: a press, a crane moving a steel coil, a parts-carrying robot vehicle
  • Explanatory hotspots to understand the manufacturing process
  • Made for the Samsung Gear environment
  • Usable for manufacturing presentations, staff information and supplier communication

ARworks’ role

  • Site visit and shooting
  • Post-production
  • Hotspots and playback

Platform

  • Samsung Gear
  • 360° film
  • Hotspotok

Can be extended today

  • An interactive 3D plant tour with an AI guide and role-based routes (onboarding, supplier meeting, school programme)
Message us about this
An urban AR scene on a tablet screen: traffic signs among the buildings

NNG · 2016 Reference

NNG NAV FUSION AR city

Telematics, Detroit · 2016

A 3D AR city made for NNG and the Telematics trade show in Detroit: viewers followed the benefits of the NAV FUSION navigation system along a character’s everyday journey. Above a nearly one-metre marker appeared city scenes, traffic information and a story with sound.

What it does

  • The hostess could steer and pause the story on her own master tablet
  • Complex, hard-to-see software functions → an illustrative, guided presentation

ARworks’ role

  • 3D AR city and story
  • Master-tablet control

Platform

  • 3D AR
  • Tablet
  • Marker

Can be extended today

  • A B2B presentation of automotive software and technology in life-size AR
Message us about thisFull project page
Driving in VR: the virtual phone signals a message beside the dashboard

Aegon · 2019 Reference

Aegon driving-safety VR

Uniomedia · 2019

A simulator made for Aegon, from an idea by Uniomedia: the participant drove in a virtual city wearing an HTC Vive headset while messages arrived on a phone visible in VR. Steering the car and replying to messages competed for their attention.

What it does

  • Road works and other traffic situations
  • A virtual city, with a phone visible in VR
  • Awareness-raising based on the player’s own experience

ARworks’ role

  • Game design
  • 3D environment
  • Phone interaction and programming

Worth knowing

For professional driver training or aptitude measurement, the task set, the driving model and the interpretation of results need separate professional validation.

Platform

  • HTC Vive
  • Unity
  • VR

Can be extended today

  • Driving-safety and fleet simulation with steering-wheel and pedal integration; reaction and decision measurement
Message us about thisFull project page
An electric car appearing as a hologram in a room of the virtual space station

HUMDA · 2024 Reference

HUMDA Green VR roadshow

Mobility and sustainability · 2024

In May 2024 we made Quest 3 VR content for the HUMDA “Born to live green” roadshow, commissioned by Roxer Kommunikáció. In the ten-week programme, visitors explored 3D models and videos in the themed rooms of a virtual space station.

What it does

  • Awareness content on mobility and sustainability
  • Usable at several stops
  • Beyond product presentation, it also serves an educational purpose

ARworks’ role

  • Modelling the virtual environment
  • Developing the interactions

Platform

  • Meta Quest 3
  • VR

Can be extended today

  • 3D-animated presentation of electric cars and new technologies
Message us about thisFull project page
Two professionals: one in a VR headset, the other steering the experience from a phone

VRemote Demo

VRemote — external VR control

The salesperson guides the experience beside the customer

Our own external VR control solution. In a showroom its purpose is that the salesperson standing beside the customer can lead the user to a model, a view or a presentation point.

What it does

  • Following and steering from a phone
  • For a new application, the control and device support must be adapted

ARworks’ role

  • In-house development

Platform

  • Samsung Gear VR
  • Android

Can be extended today

  • A VR station in the digital showroom, led by a salesperson
Message us about thisFull project page
The 3D model of the red Lexus LS from the front, on a table, from the AR glasses’ point of view

Meta 2 · 2018 Demo

Meta 2 — Lexus LS AR demo

Our own proof of concept

In our own Meta 2 AR-glasses demo we placed the 3D model of a Lexus LS in real space. The salesperson could steer the presentation with an air mouse or an Xbox controller.

What it does

  • The car can be moved, rotated and scaled
  • The interior can be viewed
  • An air mouse or Xbox controller for the salesperson

ARworks’ role

  • In-house development

Worth knowing

Our own proof of concept — not a Lexus commission.

Platform

  • Meta 2 AR glasses

Can be extended today

  • A headset MR car presentation: the visitor looks at the car while the sales colleague beside them steers the process
Message us about thisFull project page
A red rally car on a stage of the Mikulás Rallye

Rally 360 · 2015 Demo

Rally 360

Our own 360° film · 2015

In 2015, from our own rally experience, we made 360° interior footage of a stage of the Mikulás Rallye. The video let viewers experience the cockpit and the race.

What it does

  • Shooting in a moving vehicle
  • Motorsport VR content

ARworks’ role

  • Shooting and post-production

Platform

  • 360° film
  • VR

Can be extended today

  • A motorsport experience in VR and at events
Message us about thisFull project page
An AR Formula 1 car on an iPad screen

F1 AR · 2012 Reference

F1 AR exhibition showcase

ConVisual · dmexco, Cologne · 2012

The 2012 Formula 1 AR showcase for ConVisual started from the stand wall at dmexco in Cologne and showed a race car in four designs.

What it does

  • Four designs of the same car
  • Started from a marker on the stand wall

ARworks’ role

  • AR development and 3D modelling

Worth knowing

An exhibition technology project — not a commission from a Formula 1 team.

Platform

  • AR
  • iPad · iPhone

Can be extended today

  • An exhibition AR experience as the centrepiece of a stand
Message us about thisFull project page
AI product expert and conversational configuratorConcept — illustration

What we can build Direction

AI product expert and conversational configurator

A branded, multilingual AI product expert answers customers’ questions from the brand’s approved data; it opens a photo, video or 3D showcase, compares models and prepares the conversation with the salesperson.

What it covers

  • Text or voice dialogue, in several languages
  • Designed for an existing touchscreen or as part of a new digital showroom
  • The 2025 Honda KSA direction: a kiosk with photos, videos and an AI sales assistant, without a 3D configurator
  • A local AI model is possible if hardware, language and answer quality allow

Built on our existing work

  • TouchAI platform
  • VEX AI product assistant, Saab avatar, Medtronic real-time dialogue

Worth knowing

The platform’s existing capabilities and the integration for a given brand are separate items.

Message us about this
Life-size AR/MR car presentationConcept — illustration

What we can build Direction

Life-size AR/MR car presentation

The vehicle can be placed in a real setting, walked around and viewed to scale on a suitable device. In a showroom, a car that has not yet been delivered can still be present.

What it covers

  • Switching exterior and interior view, colour or a chosen product function
  • An AI assistant can explain the part or guide to the right view
  • With a headset MR, the visitor looks at the car while the sales colleague beside them steers the process

Built on our existing work

  • Lincoln iPad AR view
  • Audi Q3 AR
  • Meta 2 Lexus demo

Worth knowing

For the digital content to be clearly visible, the display, the lighting and the spatial tracking must be examined together.

Message us about this
Web 3D and QR-code ARConcept — illustration

What we can build Direction

Web 3D and QR-code AR

The prospect can start from a link or QR code and view the car in the browser: rotate the model, open product features and, on a supported device, place it in AR in their surroundings.

What it covers

  • A customer journey that starts in the showroom can be continued at home
  • A configuration can be linked to an askable AI or a test-drive form
  • In malls and roadshows, a model page to take home via QR code

Built on our existing work

  • Honda Alghanim — browser 3D
  • Lincoln iPad AR

Worth knowing

Loading time, mobile performance and each device’s AR support determine the level of detail.

Message us about this
Multi-user virtual showroomConcept — illustration

What we can build Direction

Multi-user virtual showroom

In a virtual showroom, remote prospects and a salesperson can meet: look at the car together, change the configuration, talk or take part in a product presentation.

What it covers

  • An AI assistant available before and after the meeting
  • Entry, voice and permissions fitted to the chosen web or headset platform
  • The 2023 automotive solution description already included a showroom usable with avatars and a live sales colleague

Built on our existing work

  • VRemote — external control
  • Lincoln and Honda: one vehicle library across surfaces

Worth knowing

In a new project we fit entry, voice and permissions to the chosen platform.

Message us about this
Manufacturing and service VR training with an AI instructorConcept — illustration

What we can build Direction

Manufacturing and service VR training with an AI instructor

Assembly sequence, tool use, an inspection point or a safety situation can be practised in a digital environment. The AI instructor can explain, ask back and help based on the state of the task.

What it covers

  • Steps and results can be linked to the learning system (LMS, SCORM, xAPI)
  • A 360° factory visit and virtual plant tour with hotspots and an AI guide
  • A separate route for staff onboarding, supplier meetings or school programmes

Built on our existing work

  • Mercedes VR Factory Tour
  • ARworks’ simulation and AI-training experience in other sectors

Worth knowing

The automotive procedure model and the professional assessment are developed with the client’s specialists; a production-line training will be a separate reference.

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Electric cars and the digital twinConcept — illustration

What we can build Direction

Electric cars and the digital twin

The battery, drivetrain, charging process or a driver-assistance system can be illustrated in 3D animation. The user chooses a view, opens a component and asks; from the product data the AI can give a clear explanation.

What it covers

  • Charging time, range and operating examples from structured calculation with stated conditions — the system calculates, the AI explains
  • An interactive vehicle or part model from CAD data, photos or scans
  • Extended with operating, sensor or manufacturing data into a digital twin

Built on our existing work

  • HUMDA Green — an electric car as a hologram
  • Honda and Lincoln: 3D modelling and scanning

Worth knowing

A spectacular 3D model and a data-connected digital twin are separate levels of development.

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What we can build Direction

Sales training with virtual customers

With an AI customer, needs analysis, model recommendation, objection handling and explaining product functions can be practised. The character can represent different needs, knowledge levels and styles; the salesperson reacts in text or voice and then receives feedback by criteria set in advance.

What it covers

  • In a browser, on screen or in VR
  • Assessment is based on the brand’s methodology and real product range

Built on our existing work

  • Medtronic: virtual patients with real-time dialogue
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What we can build Direction

Driving-safety and fleet simulation

Divided attention, hazard recognition or a special vehicle-use situation can be practised in VR with steering-wheel and pedal integration. The simulation can measure reaction and decision-making and then give feedback.

What it covers

  • The Aegon project is a direct basis for the awareness-raising direction

Built on our existing work

  • Aegon driving-safety VR

Worth knowing

For training or aptitude measurement the task set, driving model and interpretation of results need professional validation; a playful demonstration and a standardised test are different requirement sets.

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What we can build Direction

Askable vehicle manual and product training

BookAI makes publications and training material searchable, listenable and askable: an owner’s manual, a model brochure or a sales handbook can be the content base. VRAI Knowledge Space and Lecture Space give a learning experience built from documents with an AI instructor — for getting to know a new model, drivetrain or trim system.

What it covers

  • In a customer version it helps learn the functions after handover
  • In an internal version, approved material for the sales and service team
  • Identifying model year, language and document version is part of the system

Built on our existing work

  • BookAI and VRAI platforms
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What we can build Direction

Personalised 3D videos

From a finished 3D model, an image or short video can be made by colour, trim and setting: a visual summary of a configuration for a dealer campaign or a personal offer. The vehicle’s appearance comes from the approved digital model.

What it covers

  • AI can compose the content order, text and language version from the request
  • Technical details and the actual presence of equipment are kept under control by the product data

Built on our existing work

  • Honda and Lincoln 3D models
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