Mercedes GL500 panorama Augmented Reality app
About the project
Commissioned by IMPACT BBDO in the UAE for Mercedes' regional headquarters, our app showcases the latest GL500 and is available for both iPhone/iPad and Android devices. After launching the app, users can either sign up for a test drive or find themselves inside the luxury car's 360-degree interior space, which they can then explore at will. Turning around, as if wearing a special pair of glasses, the device's screen always shows the part of the car's interior you're looking toward – as if you were really sitting inside it. Clicking on hot-spot icons appearing on the dashboard and other points brings up pop-up windows with a more detailed description of the given feature, and here you can also watch our video of the reclining rear seats. Another practical feature is Lock, which, once pressed, lets you move around the space by swiping the screen sideways, and Pan, which lets you take an automatically playing full tour through the interior of the GL 500. With our solution, potential buyers can get a first-hand experience of the car's interior in a much more impressive way than a brochure or a film – without having to visit a car dealership. Every part of the app – from photographing the car to the 2D GUI designs to the programming – was created by the ARworks team. The photography was done at Mercedes' UAE “arrival” center – you can imagine what other cars were there. During our visit, for instance, 8 G 6.3 AMG off-roaders were unloaded from a trailer, while in the covered area, 4 SLRs were waiting for their owners.
