Oculus European car tour with Infinity in Dubai

About the project

At the request of Nissan/Infinity Dubai, we adapted their solution – taking the already completed 360° video, shot at some of Europe's most beautiful locations – for Oculus, so they could showcase their newest Q60 model at the Dubai Motor Show. Entering a dedicated room built for this purpose at the booth, visitors could set off on the European tour: Norway's route dotted with fantastic bridges across the Atlantic Ocean, Italy's soaring Stelvio Pass, the Dades Gorge in Morocco – not exactly European, but included nonetheless – and finally Norway's Trollstigen pass through the mountains. Visitors could enjoy the experience through Oculus Rift Virtual Reality headsets, and also – through a separate, not entirely trivial solution – in full screen on another display, converting the original stereoscopic view as well. Over the Motor Show's 5 days, more than 2000 Infinity fans got to experience this special driving sensation in the car, which was not yet available for purchase.