Champions Cup

About the project

For a football-themed promotion organized by the Totaltrend agency for Immochan (the company managing the Auchan store chain) during the Euro football championship, we created an AR application – and we also provided the hostess activity using the app, along with the necessary decoration and technical equipment. In the promotion, visitors picked up a special cube, and no matter how they held it, a fantastic champions cup appeared in its place. The trophy appeared – of course only on the iPad screen – in the hands of casual fans thanks to Augmented Reality technology. Visitors could also see the branded iPad image on an LED TV via WiFi, and it was also printed out and sent by email to promotion participants. During the photo shoot, a huge print depicting a stadium stood behind the participants – so in the photos it looked as if the customers were truly stars of the football pitch. The special feature of the AR technology used here was that – perhaps for the first time – we applied a spatial, three-dimensional marker: no matter which side of the cube the visitor held up to the camera, the cup was always visible in its place. Besides the cube, we also created a flat marker on which the trophy also appears. Both markers – the cube in a foldable format – can be downloaded from the link below, and when printed in black and white, the cup appears on it.