Rexona Face Painting Promotional App
About the project
We created a promotional application for Unilever's Rexona brand in the Middle East, with which sports fans can paint their faces in their team's colors by choosing from a variety of shapes, then share, save, or print the finished photo. We proposed several concepts, of which the solution below was ultimately selected, and since its completion it has been continuously “working” in the countries of the region. The process is simple: the hostess takes a photo of the fan with the iPad, then selects the fan's favorite country from a list. Next, the shape of the pattern to be applied to the face is set – heart, flag, or full face painting. In the first two cases, the shape can be further zoomed and rotated, after which the user can adjust the transparency of the flag's colors – while for full face painting, the fine-tuning of the face's outline follows. After that comes marking the position of the eyes, mouth, and nose, so that no paint is applied there. Finally, the finished image is completed with an English or Arabic slogan, and the fan photo is ready to be printed, sent by email, or shared on social media.
