German conference app spiced up with an air battle
About the project
ARworks, as a Gold-level Sponsor of the Marketing on Tour (MoT) conference series, developed a visually impressive and easy-to-use Conference App. The MoT app helps event visitors choose the most suitable one among the six venues, and easily find their way there with the help of the map embedded in their device. This practical app also informs users about the topics of the presentations, introduces the speakers, and even allows users to directly connect with speakers via LinkedIn at the push of a button. The presentation materials can also be requested with a single button press. The app also provides direct links to the Sponsors' website and the conference organizer's Twitter and Facebook pages. As an additional feature, the app includes an Augmented Reality (AR) surprise: a 3D animated airplane towing a customizable banner. Any personal message can be written on this banner. Users can take a photo of the 3D airplane animation blended into the real camera view together with the banner containing their personal message, and send it via email or share it with friends on Facebook. In a potential upgrade, further features could be developed, such as: – an Augmented Reality navigator guiding users to the venue – direct, real-time questions and feedback for speakers – dynamic search among speakers and presentations.
