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FMCG & Retail
Milka — AR Board Game
A mobile AR board game that starts from the chocolate packaging and invites the whole family to play together.
Promotional ActivationAR · MobileiOS, Android
The project at a glance — factual summary
ClientMilka
WhenMay 2017
PurposePromotional Activation — FMCG & Retail
TechnologyAugmented Reality · iOS, Android
What ARworks deliveredGAMEPLAY DESIGN WITH CLIENT, PROGRAMMING, 3D DESIGN AND ANIMATION, TESTING, TESTING, TESTING,...
Where it was usedNationwide promotional campaign
The challenge
The seasonal campaign needed to turn a product on the shelf into a shared, at-home experience.
The solution
Scanning the packaging brings an AR board game to life on the table: the family plays together as the board and figures appear in real space.
How it works
01
Scanning the packaging
02
Displaying the AR game board on the table
03
Playing together and winning prizes
What ARworks did
GAMEPLAY DESIGN WITH CLIENT
Preparing the board game rules for programming
PROGRAMMING
Writing the code for iOS and Android operating systems
3D DESIGN AND ANIMATION
Creating and animating all 3D elements
TESTING, TESTING, TESTING,...
At many points, in many rounds, continuously
Result
Outstanding play time and repeat use throughout the campaign.
Gallery
