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FMCG & Retail
Pepsi — Virtual AR Concert
A mobile AR concert experience that launches a virtual stage into the user's space directly from the product.
Promotional ActivationAR · MobileiOS, Android
The project at a glance — factual summary
ClientPepsi
WhenJune 2024
PurposePromotional Activation — FMCG & Retail
TechnologyMixed reality, mobile streaming · iOS, Android
What ARworks deliveredMotion digitization and optimization, Mobile streaming
Where it was usedNationwide promotional campaign
The challenge
The brand's young audience isn't activated by the product sitting on the shelf alone — a shareable, experience-driven connection was needed.
The solution
A mobile AR application: scanning the can reveals a virtual concert stage in the user's space, complete with a performer, light show, and a shareable video recording.
How it works
01
Scan the product with the mobile app
02
Launch the AR concert in your own space
03
Share the recording
What ARworks did
Motion digitization and optimization
Capturing the performer's movements with a special motion capture suit, then scanning his face to create lip-sync animation, and combining everything into a single virtual avatar.
Mobile streaming
Creating and uploading animated models optimized for use with the Facebook filter and 8th Wall technology.
Result
High activation and sharing rates throughout the campaign period.
