About the project
Commissioned by the Art-Group Agency, we created the Telekom Olympics promotional Augmented Reality solution for Magyar Telekom. Using the game, available on Android and iPhone platforms and running within the Junaio AR browser, players could collect the elite athletes sponsored by Magyar Telekom, who appeared in virtual space around T-Point stores. If a player used their own or the hostesses' smartphones or tablets to collect all 5 athletes' images by tapping on them and then registered for the game, they could receive a gift at the T-Point. Alongside the AR part of the promotion, we also built the web-based database that tracked results and managed gift redemptions for the BTL campaign. The solution is a great example of how a service, product range, or current topic can be brought to the center of communication through a special, exciting AR-based experience.
