Tesco 4in1 Water Promotion
VR and AR experiences for a summer promotion
About the project
We created four exciting solutions for We Are Reklámügynökség, which visitors could enjoy at Tesco stores during a 15-location summer store promotion, among other things. The theme was water sports in a broad sense. AR winning flyer We turned the event's flyer into a lottery ticket using an Augmented Reality application. Holding the developed iPad app over the flyer would randomly display either a "WON" message with a Tesco sailboat surrounded by fireworks, or just a "NOT WON" message with the sailboat alone. Winners received various fun gifts. Water polo match from below – in VR At a water polo match, we recorded 360-degree VR footage of the Hungarian team underwater and created a Samsung Gear VR app from it. The 360-degree camera placed under the goal hid nothing and saw everything, capturing rarely seen scenes, including plenty of underwater wrestling, helping VR viewers understand why water polo players are such tough athletes. Ocean sailing on Vive Guests could try out an already completed sailing game made for HTC Vive, in which players had to keep the ship balanced on a stormy ocean – sometimes even in the middle of the night. AR logo hunt In another simple game, customers had to find and click on 8 hidden Tesco logos on the already familiar sailboat to collect them.
