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FMCG & Retail
Burger King — hand-controlled VR game
Controller-free, hand-controlled VR game for a restaurant promotion.
Games & GamificationVR · Hand trackingMeta Quest
The project at a glance — factual summary
ClientBurger King
WhenOctober 2023
PurposeGames & Gamification — FMCG & Retail
TechnologyUnity, 3D · Meta Quest
What ARworks deliveredGAME DEVELOPMENT, 3D MODELING, UX/UI
Where it was usedRestaurant promotional venues
The challenge
In a restaurant setting, VR had to work for anyone within seconds, without explanation or a controller.
The solution
A VR game built on hand tracking: guests catch and assemble ingredients with their own hands — no training needed, hygienic, and controller-free.
How it works
01
Putting on the headset
02
Playing with your own hand movements
03
Score and reward
What ARworks did
GAME DEVELOPMENT
Game logic design, scoring, physics simulation
3D MODELING
3D modeling of the city and game elements
UX/UI
Static and dynamic game elements, user control design
Result
Continuous lines at the promotional stations; virtually zero learning curve.
