AR locomotive arriving on Track 2

About the project

For the “All Aboard the Narrow-Gauge Railway!” nationwide promotional campaign, we built an integrated JUNAIO Augmented Reality channel featuring an animated, moving 3D model of the railway's MK 48 locomotive, whistling as it arrives. To build the model quickly and accurately, we also used a special 3D scanner system to scan a real scale model. The 3D locomotive rushing out of the tunnel appears on two types of visuals: posters placed in schools and train stations, as well as vouchers distributed to schools. On the printed materials, we used a QR code to make launching the app easier, along with a short explanation of the download steps. The Junaio AR channel is called “All Aboard the Narrow-Gauge Railway!”