Ursus Beer-Drinking Rally Driver

About the project

For Ursus, the largest Romanian beer brand, we created a standalone pseudo-Augmented Reality application that lets fans feel like race car drivers themselves. After launching the app, used only for promotional purposes, the racing car of Bogdan, the rally driver sponsored by Ursus' alcohol-free beer, appears on the iPad's branded live camera feed. By rotating and zooming the racing car on screen and positioning the rally fan correctly, a photo is created that makes it look as if the fan is sitting behind the wheel of the race car. The photo is then sent by email or shared instantly on Facebook. Of course, the app can also easily be used to take a photo with our favorite car anywhere - at home in front of the garage, on our street, or right on our city's main square. This application is not the first example of how a simple AR solution can be used to organize an exciting and cost-effective promotion. In this case, the app was not even published; it was only used for the promotion, which meant it was completed very quickly.