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Promotional ActivationARUnity
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The project at a glance — factual summary
ClientSpar
PurposePromotional Activation — FMCG & Retail
TechnologyAugmented Reality · Unity

About the project

With the Ocean Mania app, we can follow in Captain Cousteau's footsteps and take an exciting, spectacular journey into the depths of the sea. In our living room – as if in a giant aquarium – we can swim around, diving alongside a giant whale, a turtle, or a playful clownfish. We created the “Ocean Mania” AR app for the SPAR Hungary Ocean Mania sticker collector album promotion aimed at children, for iOS and Android devices. After launching the app, we first need a refilled scuba tank to dive underwater, where the Humpback Whale swims around us. A single dive lasts about 1 minute, but before the tank runs out, a pop-up window warns us to refill it, which we can do by holding our phone up to a page of the sticker album. Depending on which page we hold the device to, a different fish appears around us in our giant aquarium (the relevant pages of the album can be found among the photos). By pressing the “Info” button, we can learn important information about each fish, during which our oxygen doesn't run out. The nine different animals swim in circles around us, moving fast and slow, and each performs its own little show (the whale sings, the turtle demonstrates human freestyle swimming, and the dugong even breaks into a dance). The app's “Sweepstakes” menu also lets users register for a prize draw, where they can win a family pass to the Budapest Zoo and Botanical Garden.

Gallery
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