FMCG In-Store AR Promotion

About the project

The app we created for our international FMCG partner was designed to showcase the journey of the company's products in a unique way – from sourcing raw materials, through processing, all the way to reaching store shelves. Along this journey, two iconic brand characters guided the user through the story – in both words and images. By holding the product packaging in front of the iPad's screen, the two characters appeared in 3D on the live camera feed, sometimes talking to each other, sometimes addressing the user directly, presenting the products and emphasizing their excellent quality. Along the way, users could explore the farmland where the ingredients were grown, watch videos about the factory and production line, and learn more from the two main characters through 3D animations. By leveraging the potential of the technology, the app was used as part of an in-store promotion, truly succeeding in captivating the brand's current and potential customers.