Green Box

About the project

Point-of-sale promotions need to be made increasingly interesting and exciting to reliably capture the interest of potential customers — while ideally keeping costs low and logistics simple. With these considerations in mind, we created an eye-catching iPad-based promotional application which, combined with a green Roll-Up, turned activation venues into a full Green Box studio. A hostess invited potential customers to become the main character of the brand's key visual layout themselves. All they had to do was stand in front of the green background, and the app instantly replaced it with the creative used in the campaign. The app automatically took a photo of this composite and, depending on the customer's preference, either emailed it or printed it on the spot. The promotion also included a prize draw, for which the app collected participants' data and, at the end of the promotion, sent it to a specified email address in an Excel file. The use of tablet applications in promotions and events is becoming increasingly widespread, as their rich visual content and interactivity make them far more effective and memorable than traditional tools — such as a prize wheel — offering targeted customers a unique experience of their own.